Audience Data & Commercial Growth Lead

Seven West Media Limited; Sydney; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Exclusive discounts, wellness perks & 

Flexibility: Generous leave options

Growth: Accelerate@SWM and SPARK Ment

Diversity & Inclusion initiatives

Industry认证 and partnerships

Job summary

Seven West Media is seeking a Commercial Data Manager to lead the commercialisation and optimisation of Seven West Media's audience and data capabilities across our digital advertising products on a 12 month contract.

Partner with Commercial, Audience Intelligence, Product and Technology teams to translate complex data into meaningful insights and strategies that maximise the value of SWM's audience and data assets, drive campaign performance and revenue growth.

Qualifications

• A strong understanding of audience data, digital advertising ecosystems and data-driven marketing.
• Proven success using data and insights to drive commercial outcomes.
• Excellent analytical, communication and stakeholder management skills.
• The ability to translate complex data into clear commercial recommendations.
• Experience within media, publishing, broadcast or digital advertising environments.

Responsibilities

• Develop data-led commercial solutions that drive client and revenue outcomes.
• Partner with Sales teams to deliver audience insights, targeting strategies and advertising solutions.
• Champion SWM's audience and data capabilities during client presentations and pitches.
• Analyse audience and campaign performance to uncover trends and opportunities.
• Support the development of new audience products, segments and commercial offerings.
• Drive collaboration across teams to strengthen SWM's data and audience proposition.
• Stay ahead of industry trends across data, digital advertising and ad tech.

Skills

data-driven marketing

analytical thinking

stakeholder management

advertising technology

Tools

audience data platforms

digital advertising ecosystems

Job description

Seven West Media is seeking a Commercial Data Manager to lead the commercialisation and optimisation of Seven West Media's audience and data capabilities across our digital advertising products on a 12 month contract.

Partner with Commercial, Audience Intelligence, Product and Technology teams to translate complex data into meaningful insights and strategies that maximise the value of SWM's audience and data assets, drive campaign performance and revenue growth.