Audience Data & Activation Specialist

News Corp Australia Sydney, AUS

Sydney

Hybrid

AUD 120,000 - 160,000

Full time

4 days ago

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Benefits offered by this job

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Job summary

News Corp Australia Sydney, AUS is seeking a Data and Audience Platform Specialist to lead the hands-on delivery of data ingestion, audience creation, and activation across our CDP, DMP, and related platforms. You will partner with commercial, publishing, product and engineering teams to ensure data accuracy, timely delivery, and scalable targeting while upholding privacy standards.

The role sits in a hybrid environment and offers opportunities to shape data-driven campaigns for Australia’s

Qualifications

2–3 years hands-on experience configuring enterprise CDPs and DMPs.
Strong understanding of customer data concepts and audience segmentation.
Proactive problem solver with clear communication across teams.

Responsibilities

Onboard data partners and build targeted audience segments across adtech platforms.
Define targeting rules, suppression logic, and eligibility criteria using behavioral and profile data.
Manage data flows across CDPs, DMPs, and connected systems for seamless ingestion and personalization.
Lead UAT and data validation, monitoring dashboards to resolve anomalies.
Automate workflows and health checks to speed time-to-market.
Collaborate with engineering and sales to deliver tailored solutions with proper documentation and data privacy compliance.