Audience Platform Specialist: Data Activation & Insights

News Corp Australia; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Health & wellbeing

Onsite gym (Adelaide, Brisbane &-S

Parental leave

Volunteer leave

Leadership programs

Job summary

News Corp Australia is seeking a Data and Audience Platform Specialist to lead hands-on delivery of data ingestion, audience creation, and activation use cases across our DMP, CDP, and audience intelligence platform. You will bridge technical execution and commercial strategy to keep data accurate, timely and aligned with partner needs.

Collaborate with commercial, publishing, product and engineering teams to power high-quality targeting, personalised experiences and scalable audience activation.

Qualifications

• 2–3 years hands-on experience configuring enterprise CDPs and DMPs.
• Experience creating segments within a CDP/DMP ecosystem.
• Strong communicator with cross-functional collaboration and problem-solving mindset.

Responsibilities

• Onboard external data partners and build, test, and activate audience segments across adtech and martech platforms.
• Define targeting rules, suppression logic, and eligibility criteria using behavioural, transactional, and profile data.
• Manage data flows across CDPs, DMPs, and connected systems for event ingestion and profile personalisation.
• Lead UAT and data validation while monitoring dashboards to resolve anomalies before client impact.
• Identify opportunities to automate workflows and improve platform health and speed to market.
• Collaborate with engineering and sales to deliver tailored solutions with clear configuration documentation and data privacy compliance.

Skills

CDP configuration

DMP configuration

Data ingestion & activation

Cross-functional collaboration

Analytical mindset

Tools

Adobe Experience Platform

Adobe Audience Manager

Job description

News Corp Australia is seeking a Data and Audience Platform Specialist to lead hands-on delivery of data ingestion, audience creation, and activation use cases across our DMP, CDP, and audience intelligence platform. You will bridge technical execution and commercial strategy to keep data accurate, timely and aligned with partner needs.

Collaborate with commercial, publishing, product and engineering teams to power high-quality targeting, personalised experiences and scalable audience activation.