Audience Insights Analyst: Media & TV Data

Paramount Group; Sydney; Sur place; AUD 70 000 - 90 000; Plein temps

Résumé du poste

Paramount ANZ is seeking an Insights Analyst to join our on-site Sydney team. You will support sales and content groups with accurate audience data for broadcast and streaming, delivering concise insights for briefs and sponsorships.

You will build and maintain TV ratings logs, dashboards and regular performance reports. The role focuses on data-driven analysis of streaming and broadcast audiences, with a chance to influence programming strategy and cross-team collaboration in a dynamic

Qualifications

• Bachelor's level degree in Marketing, Business, Media, Statistics or related field.
• Strong data analysis skills and ability to generate insights.
• Excellent communication skills, both written and verbal.
• Attention to detail and ability to meet deadlines.
• Interest in media research, audience measurement and streaming platforms.

Responsabilités

• Support sales and content teams with timely, accurate reporting of audience data.
• Produce concise insights to support briefs and sponsorship proposals.
• Create and maintain TV ratings logs and related dashboards.
• Develop reports tracking network performance and competitor activity.
• Deliver daily and weekly audience performance updates to stakeholders.
• Assist in shaping programming strategy with data-driven recommendations.

Formation

Bachelor's level degree in Marketing, Business, Media, Statistics or related field

Outils

Ariana

eTAM

TechEdge

Description du poste

Paramount ANZ is seeking an Insights Analyst to join our on-site Sydney team. You will support sales and content groups with accurate audience data for broadcast and streaming, delivering concise insights for briefs and sponsorships.

You will build and maintain TV ratings logs, dashboards and regular performance reports. The role focuses on data-driven analysis of streaming and broadcast audiences, with a chance to influence programming strategy and cross-team collaboration in a dynamic