Media Audience Insights Analyst – Data that Shapes Content

Network 10; Sydney; On-site; AUD 60,000 - 80,000; Full time

Job summary

Paramount ANZ is hiring an Insights Analyst for an on-site role in Sydney. You’ll support sales and content teams with audience data and craft concise insights to strengthen briefs and sponsorships.

You’ll develop daily and weekly reports tracking audience performance across broadcast and streaming platforms, helping shape programming strategy with dashboards and data-driven recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Media, Statistics or related field.
• Experience with data from research, media, or advertising is valued.
• Strong data analysis and insight-generation capabilities.
• Interest in media research, audience measurement, and streaming platforms.
• Excellent attention to detail and ability to meet deadlines.
• Strong verbal and written communication skills.
• Proficiency with Microsoft Office, especially Excel.
• Team player eager to learn and listen.

Responsibilities

• Support sales and content teams with timely audience data reporting.
• Create concise insights to support briefs and sponsorship proposals.
• Produce daily and weekly audience performance reports across platforms.
• Maintain TV ratings logs and dashboards to monitor performance.
• Contribute to programming strategy with data-driven reports.

Skills

Data analysis

Insights generation

Communication skills

Excel

Attention to detail

Team player

Education

Bachelor’s degree in Marketing, Business, Media, Statistics

Tools

Ariana

eTAM

TechEdge

Job description

Paramount ANZ is hiring an Insights Analyst for an on-site role in Sydney. You’ll support sales and content teams with audience data and craft concise insights to strengthen briefs and sponsorships.

You’ll develop daily and weekly reports tracking audience performance across broadcast and streaming platforms, helping shape programming strategy with dashboards and data-driven recommendations.