Senior Data & Audience BA — CDP, AdTech (Contract)

Talent Insights Group; Sydney; On-site; AUD 148,000 - 221,000; Full time

Job summary

Talent Insights Group is seeking a Senior Business Analyst for a 6-month daily-rate contract with a major Australian retail media business. You will translate complex data and business challenges into build-ready requirements for engineering, reporting to the Senior Product Manager, Data & Audience.

You’ll run discovery workshops with cross-functional teams, document data flows, create functional specs and Jira stories with well-defined acceptance criteria, and define rules for audience

Qualifications

• 4 to 6+ years of BA experience across data, MarTech, AdTech, retail media or eCommerce.
• Experience with CDPs, identity resolution, first-party data, audience segmentation or cleanrooms.
• Proven workshop facilitation skills and ability to break down ambiguous problems.
• Strong documentation capability (BPMN, UML or ERDs) and high quality user story writing.
• Hands‑on SQL and confidence working with data schemas and APIs.
• Experience using GenAI tools to work more efficiently.
• Snowflake or BigQuery experience highly regarded.

Responsibilities

• Facilitating discovery workshops with Data Science, Analytics, Ad Product, Engineering and Loyalty stakeholders.
• Documenting current and future state data flows, covering customer data ingestion, identity resolution, audience creation and ad activation.
• Producing functional specifications, data requirements and Jira user stories with well-defined acceptance criteria.
• Defining business rules for audience segmentation, identity matching and privacy-compliant data sharing through cleanrooms.
• Partnering with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving platforms.
• Maintaining clear documentation in Confluence, including data dictionaries, traceability matrices and RAID logs.

Skills

Workshop facilitation

Requirements gathering & user stories

SQL hands-on

GenAI tooling

Data flows & modeling

Tools

Jira

Confluence

BPMN

UML

ERD

Job description

Talent Insights Group is seeking a Senior Business Analyst for a 6-month daily-rate contract with a major Australian retail media business. You will translate complex data and business challenges into build-ready requirements for engineering, reporting to the Senior Product Manager, Data & Audience.

You’ll run discovery workshops with cross-functional teams, document data flows, create functional specs and Jira stories with well-defined acceptance criteria, and define rules for audience