Data and Audience Platform Specialist

News Corp Australia; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Health & wellbeing

Onsite gym (Adelaide, Brisbane &-S

Parental leave

Volunteer leave

Leadership programs

Job summary

News Corp Australia is seeking a Data and Audience Platform Specialist to lead hands-on delivery of data ingestion, audience creation, and activation use cases across our DMP, CDP, and audience intelligence platform. You will bridge technical execution and commercial strategy to keep data accurate, timely and aligned with partner needs.

Collaborate with commercial, publishing, product and engineering teams to power high-quality targeting, personalised experiences and scalable audience activation.

Qualifications

• 2–3 years hands-on experience configuring enterprise CDPs and DMPs.
• Experience creating segments within a CDP/DMP ecosystem.
• Strong communicator with cross-functional collaboration and problem-solving mindset.

Responsibilities

• Onboard external data partners and build, test, and activate audience segments across adtech and martech platforms.
• Define targeting rules, suppression logic, and eligibility criteria using behavioural, transactional, and profile data.
• Manage data flows across CDPs, DMPs, and connected systems for event ingestion and profile personalisation.
• Lead UAT and data validation while monitoring dashboards to resolve anomalies before client impact.
• Identify opportunities to automate workflows and improve platform health and speed to market.
• Collaborate with engineering and sales to deliver tailored solutions with clear configuration documentation and data privacy compliance.

Skills

CDP configuration

DMP configuration

Data ingestion & activation

Cross-functional collaboration

Analytical mindset

Tools

Adobe Experience Platform

Adobe Audience Manager

Job description

What's the role?

As the Data and Audience Platform Specialist, you will drive the hands‑on delivery and setup of data ingestion, audience creation, and activation use cases. Acting as the bridge between technical execution and commercial strategy, you will take a practical, proactive approach to managing data across our DMP, CDP, and internal audience intelligence platform. Your core focus will be ensuring our data remains accurate, timely, and aligned with the strategic needs of our partners, sales team, and the broader business. Working closely with commercial, publishing, product, and engineering teams, you will help power high‑quality solutions that drive efficient targeting, deep personalisation, and audience activation at scale.

Responsibilities

• Onboard external data partners and build, test, and activate targeted audience segments across downstream adtech and martech platforms.
• Collaborate with cross‑functional teams to define precise targeting rules, suppression logic, and eligibility criteria using behavioural, transactional, and profile data.
• Manage data flows across enterprise CDPs, DMPs, and connected systems to ensure seamless event ingestion, profile personalisation, and platform health.
• Lead User Acceptance Testing (UAT) and data validation activities while monitoring dashboards to investigate and resolve anomalies before client impact.
• Identify opportunities to automate workflows and platform health detection to accelerate speed to market and boost operational efficiency.
• Partner with engineering and sales teams to deliver tailored solutions while maintaining clear configuration documentation and strictly adhering to data privacy and consent standards.

Who are you?

• You have 2-3 years of hands‑on experience configuring enterprise CDPs (e.g. Adobe Experience Platform / RT-CDP) and DMPs (e.g. Adobe Audience Manager).
• You have an understanding of customer data concepts, alongside proven experience creating segments within a CDP/DMP ecosystem.
• You're a curious, problem‑solving mindset with excellent communication skills and an attention to detail.
• You have a track record of working effectively across cross‑functional teams to support evolving business needs, compliance requirements, and technical challenges.
• You're a strong analytical thinker with effective stakeholder engagement and demonstrate agility in responding to shifting priorities.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians. News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our Benefits Include

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

Benefits

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company‑organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee‑resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia's leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation. With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly - a testament to the trust we've built over generations. From text-based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply! We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.