Hybrid Audience Activation Product Manager

Coles Group; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working options

Gym facility

Free parking

Employee discounts

Share plan

Job summary

Coles Group is shaping the future of audience activation by leveraging first‑party data and leading advertising platforms. This role blends hands‑on activation with commercial thinking, partnering with sales, clients, data, technology and external partners to grow our audience offering.

You’ll translate advertiser needs into tangible audience solutions, developing new products while ensuring privacy‑safe practices across campaigns and platforms.

Qualifications

• Hands-on audience activation practitioner with experience across adtech, data and technology.
• Experience using first‑party data to create advertiser solutions.
• Ability to translate client objectives into audience segments and measurable outcomes.
• Comfort working with cross-functional teams including sales, data and product.

Responsibilities

• Shape and deliver the commercial strategy for audience activation.
• Translate advertiser needs into practical audience solutions and identify growth opportunities.
• Collaborate with sales, clients and partners to define targeting and performance expectations.
• Lead conversations with clients on how targeting works and expected outcomes.
• Develop new audience products based on customer needs and market opportunities.
• Prioritise and deliver capabilities in partnership with data and tech teams.

Skills

Audience activation

Programmatic advertising

Retail media

Commercial thinking

Stakeholder management

Tools

LiveRamp

CDPs

Clean rooms

Identity solutions

The Trade Desk

Job description

Coles Group is shaping the future of audience activation by leveraging first‑party data and leading advertising platforms. This role blends hands‑on activation with commercial thinking, partnering with sales, clients, data, technology and external partners to grow our audience offering.

You’ll translate advertiser needs into tangible audience solutions, developing new products while ensuring privacy‑safe practices across campaigns and platforms.