Audience Data Platform Lead

Storyful; New South Wales; Hybrid; AUD 100,000 - 150,000; Full time

Benefits offered by this job

News Corp access

Perks & discounts

Health & wellbeing

Leave options

Financial wellbeing

Career development

Volunteer opportunities

Inclusive facilities

Job summary

News Corp Australia is seeking a Data and Audience Platform Specialist to lead hands-on data ingestion, audience creation, and activation across DMPs and CDPs. You will bridge technical execution with commercial strategy, ensuring data accuracy and timely delivery to partners and sales teams.

You will collaborate with commercial, publishing, product, and engineering teams to power high-quality, scalable audience activation while maintaining strict privacy and consent standards.

Qualifications

• 2–3 years of hands-on experience configuring enterprise CDPs (e.g. Adobe Experience Platform / RT-CDP) and DMPs (e.g. Adobe Audience Manager)
• Experience creating segments within a CDP/DMP ecosystem
• Strong analytical mindset with excellent communication and attention to detail
• Ability to work across cross-functional teams to support evolving business needs, compliance requirements, and technical challenges
• Agility in responding to shifting priorities

Responsibilities

• Onboard external data partners and build, test, and activate targeted audience segments across downstream adtech and martech platforms
• Collaborate with cross-functional teams to define precise targeting rules, suppression logic, and eligibility criteria using behavioural, transactional, and profile data
• Manage data flows across enterprise CDPs, DMPs, and connected systems to ensure seamless event ingestion, profile personalisation, and platform health
• Lead User Acceptance Testing (UAT) and data validation activities while monitoring dashboards to investigate and resolve anomalies before client impact
• Identify opportunities to automate workflows and platform health detection to accelerate speed to market and boost operational efficiency
• Partner with engineering and sales teams to deliver tailored solutions while maintaining clear configuration documentation and strictly adhering to data privacy and consent standards

Skills

CDP configuration

DMP configuration

Cross-functional collaboration

Data governance

Tools

Adobe Experience Platform

RT-CDP

Adobe Audience Manager

Job description

News Corp Australia is seeking a Data and Audience Platform Specialist to lead hands-on data ingestion, audience creation, and activation across DMPs and CDPs. You will bridge technical execution with commercial strategy, ensuring data accuracy and timely delivery to partners and sales teams.

You will collaborate with commercial, publishing, product, and engineering teams to power high-quality, scalable audience activation while maintaining strict privacy and consent standards.