Data and Audience Platform Specialist

News Corp Australia Sydney, AUS; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Onsite gym

Health & wellbeing programs

Perks & discounts

Quiet rooms

Parent rooms

Job summary

News Corp Australia Sydney, AUS is seeking a Data and Audience Platform Specialist to lead the hands-on delivery of data ingestion, audience creation, and activation across our CDP, DMP, and related platforms. You will partner with commercial, publishing, product and engineering teams to ensure data accuracy, timely delivery, and scalable targeting while upholding privacy standards.

The role sits in a hybrid environment and offers opportunities to shape data-driven campaigns for Australia’s

Qualifications

• 2–3 years hands-on experience configuring enterprise CDPs and DMPs.
• Strong understanding of customer data concepts and audience segmentation.
• Proactive problem solver with clear communication across teams.

Responsibilities

• Onboard data partners and build targeted audience segments across adtech platforms.
• Define targeting rules, suppression logic, and eligibility criteria using behavioral and profile data.
• Manage data flows across CDPs, DMPs, and connected systems for seamless ingestion and personalization.
• Lead UAT and data validation, monitoring dashboards to resolve anomalies.
• Automate workflows and health checks to speed time-to-market.
• Collaborate with engineering and sales to deliver tailored solutions with proper documentation and data privacy compliance.

Skills

CDP configuration

DMP integration

Cross-functional collaboration

Tools

Adobe Experience Platform

RT-CDP

Adobe Audience Manager

Job description

News Corp Australia Sydney, AUS – Sydney NSW

Full time

1mo ago , from News Corp Australia - Contract Positions

As the Data and Audience Platform Specialist, you will drive the hands‑on delivery and setup of data ingestion, audience creation, and activation use cases. Acting as the bridge between technical execution and commercial strategy, you will take a practical, proactive approach to managing data across our DMP, CDP, and internal audience intelligence platform.

Your core focus will be ensuring our data remains accurate, timely, and aligned with the strategic needs of our partners, sales team, and the broader business. Working closely with commercial, publishing, product, and engineering teams, you will help power high‑quality solutions that drive efficient targeting, deep personalisation, and audience activation at scale.

Responsibilities

• Onboard external data partners and build, test, and activate targeted audience segments across downstream adtech and martech platforms.
• Collaborate with cross‑functional teams to define precise targeting rules, suppression logic, and eligibility criteria using behavioural, transactional, and profile data.
• Manage data flows across enterprise CDPs, DMPs, and connected systems to ensure seamless event ingestion, profile personalisation, and platform health.
• Lead User Acceptance Testing (UAT) and data validation activities while monitoring dashboards to investigate and resolve anomalies before client impact.
• Identify opportunities to automate workflows and platform health detection to accelerate speed to market and boost operational efficiency.
• Partner with engineering and sales teams to deliver tailored solutions while maintaining clear configuration documentation and strictly adhering to data privacy and consent standards.

Who are you?

You have 2-3 years of hands‑on experience configuring enterprise CDPs (e.g. Adobe Experience Platform / RT-CDP) and DMPs (e.g. Adobe Audience Manager).

You have an understanding of customer data concepts, alongside proven experience creating segments within a CDP/DMP ecosystem.

You’re a curious, problem‑solving mindset with excellent communication skills and an attention to detail.

You have a track record of working effectively across cross‑functional teams to support evolving business needs, compliance requirements, and technical challenges.

You’re a strong analytical thinker with effective stakeholder engagement and demonstrate agility in responding to shifting priorities.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company‑organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee‑resource groups and accessibility to multi‑faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation.

With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly - a testament to the trust we've built over generations. From text‑based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.

Our purpose inspires us, and our five values guide how we achieve it:

MAKE A DIFFERENCE - We are driven to create a positive, measurable impact.

BE PRINCIPLED - We uphold integrity, acting with honesty and purpose.

GET IT DONE - We are accountable for delivering high‑quality outcomes.

PUSH BOUNDARIES - We are courageous, bold, and forward‑thinking.

WORK AS A TEAM - We are one team, with many voices and diverse strengths. We are committed to telling the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

Category:

Free News & Lifestyle

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world‑class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast‑paced environment that encourages individuals to take control of their future and challenge themselves in ever‑changing fields.