Growth Lead, Mobile App – Launch & Scale

Journi; Wien; Hybrid; EUR 63,000 - 77,000; Full time

Benefits offered by this job

25 days vacation

Hybrid work model (40% home office)

MacBook for work and personal use

German lessons

Public transport stipend (Vienna)

Job summary

Journi is looking for an enthusiastic Growth Lead, Mobile App to lead the GTM for a new app and build its growth engine from zero. The role involves ownership of paid social, onboarding, lifecycle, and app store optimization, collaborating with product and design in a small, fast team.

You will manage budgets across Meta, TikTok, Apple Search Ads and Google, test creative concepts, and measure CAC and payback.

Qualifications

• 4 to 8 years in growth or performance marketing for consumer mobile apps.
• Experience with paid social channels (Meta, TikTok, Apple Search Ads, Google) and CAC targets.
• Ability to test audiences and run fast experiments; own growth briefs.

Responsibilities

• Own the go-to-market of the new app end to end: positioning, launch plan, channel strategy and the path from first install to the first 100k users.
• Build and run paid acquisition across Meta, TikTok, Apple Search Ads and Google, owning budget, creative testing and CAC and payback targets.
• Own the direction on creatives and on how we frame the ads; Own the selection of target audiences.
• Design onboarding, lifecycle and CRM flows (push, email, in-app) that turn installs into activated, retained users.
• Work with the PM and the UI/UX designer on product marketing, referral and sharing loops, and App Store optimization.
• Set up attribution and reporting (MMP, cohorts, dashboards) so every euro spent and every experiment is measurable.
• Run a fast experiment cadence, decide what to scale and what to stop, and hire or brief freelancers and agencies as the app grows.

Skills

Growth marketing

Paid social

Audience testing

Lifecycle/CRM

Attribution analytics

Team collaboration

English fluency

German a plus

Tools

AppsFlyer

Adjust

SKAN

SQL

BI tools

Job description

Journi is looking for an enthusiastic Growth Lead, Mobile App to lead the GTM for a new app and build its growth engine from zero. The role involves ownership of paid social, onboarding, lifecycle, and app store optimization, collaborating with product and design in a small, fast team.

You will manage budgets across Meta, TikTok, Apple Search Ads and Google, test creative concepts, and measure CAC and payback.