Mobile Growth Lead (New App) (all genders)

Journi GmbH; Wien; Hybrid; EUR 63.000 - 77.000; Vollzeit

Benefits dieser Stelle

Vacation goals: 25 days + up to 5 more

Hybrid work model 40% home office

MacBook provided

German lessons

Reimbursement of Vienna public transit

Annual team-building Journi trips

Premium Journi membership

Zusammenfassung

Journi GmbH is seeking a Growth Lead, Mobile App in Vienna to own the app’s growth engine from zero. You will drive GTM, paid acquisition, creative strategy, audience testing, onboarding, lifecycle marketing, and App Store optimization in a fast, small-team setting.

You’ll work with the PM and UI/UX designer, analyze cohort/LTV data, and iterate quickly. English fluency is required; German is a plus. Hybrid work in Vienna with relocation possible.

Qualifikationen

• 4 to 8 years in growth or performance marketing for consumer mobile apps.
• Experience taking an app from launch or near-zero to meaningful scale.
• Ability to work with multiple channels such as Influencer Marketing, Social Ads, referrals, PR, etc.

Aufgaben

• Own the go-to-market of the new app end to end: positioning, launch plan, channel strategy and user growth to 100k+ users.
• Build and run paid acquisition across Meta, TikTok, Apple Search Ads and Google with budget ownership and CAC targets.
• Design onboarding, lifecycle and CRM flows (push, email, in-app) in collaboration with the CRM team.
• Coordinate with product and design on marketing, referrals, and App Store optimization.
• Set up attribution and reporting to measure every euro spent and every experiment.

Kenntnisse

Growth marketing

Launch to scale

Multichannel marketing

Target audience testing

Mobile attribution

CRM and lifecycle

Cross-functional communication

English fluency

Tools

AppsFlyer

Adjust

SKAdNetwork / SKAN

Jobbeschreibung

We love the magic of memory keeping

At Journi, we’re on a mission to build the world’s most-downloaded printing app.

With over 10 million users worldwide, we help people turn their favorite moments into beautifully designed Photo Books and Prints. Our smart AI makes the process fast, simple, and joyful, so our users can spend less time editing and more time reliving their best stories.

We’re on the lookout for an enthusiastic Growth Lead, Mobile App who wants to be the first marketer on a brand-new app and build its growth engine from zero!

What you'll do

• Own the go-to-market of our new app end to end: positioning, launch plan, channel strategy and the path from first install to the first 100k users

• Build and run paid acquisition across Meta, TikTok, Apple Search Ads and Google, owning budget, creative testing and CAC and payback targets, working with our UA and media design team.

• Own the direction on creatives and on how we frame the ads

• Own the selection of target audiences

• Design onboarding, lifecycle and CRM flows (push, email, in-app) that turn installs into activated, retained users but working directly with our CRM team there.

• Work with the PM and the UI/UX designer on product marketing, referral and sharing loops, and App Store optimization

• Set up attribution and reporting (MMP, cohorts, dashboards) so every euro spent and every experiment is measurable

• Run a fast experiment cadence, decide what to scale and what to stop, and hire or brief freelancers and agencies as the app grows

Your bag of tricks

• 4 to 8 years in growth or performance marketing for consumer mobile apps, including hands-on budget ownership on paid social

• You have taken an app from launch or near zero to meaningful scale, and can show the numbers

• You are confident dealing with various channels like Influencer Marketing, Social Ads, AIO, referrals, PR, etc. (you love to apply growth hacks and marketing guerilla tactics)

• You know how to find and test different target audiences for a new app

• Solid grasp of mobile attribution (AppsFlyer, Adjust or similar, SKAN) and of cohort, retention and LTV analysis

• Working knowledge of lifecycle and CRM (push, email, onboarding flows), enough to design them and judge the results

• You are an owner who likes ambiguity: you make decisions with incomplete data, write your own briefs and don’t wait for a playbook

• You communicate clearly and work closely with product and engineering in a small, fast team

• Fluent English; German is a plus

• You have the right to work in the EU/Austria and are based in Vienna or open to relocating

Nice-to-haves

• Experience with referral, invite or other viral loops in social or photo apps

• Experience with creative production for short-form video ads (UGC, creator partnerships)

• Experience in the DACH market

• Some SQL or comfort with BI tools

What we offer

A happy team makes for a happy workplace. We wouldn’t be able to do what we do without our team, and that’s why we offer:

• A fair annual gross salary starting at € 70.000. Our final offer depends on your experience and qualifications.

Plus, a bunch of awesome social benefits, such as:

• Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)

• Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)

• Daily fuel: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences

• Go places: we reimburse your public transport card for Vienna

• Team first: join our yearly team-building Journi to exciting destinations

• Mac your life easier: with a company MacBook, also available for personal use

• Boost your German: weekly in-house lessons in small groups

• Special treatment: enjoy a premium membership on all Journi products

... and more!

About us

Everyone is welcome at Journi

No matter your background, identity, or story, if you’re exceptional at what you do, there’s a place for you here. We believe that an inclusive team is a stronger team, and we want everyone to feel respected and understood from the moment they join us.

Turning digital memories into something you can hold

Our goal is simple: to make it effortless for you to preserve the memories you cherish. By combining smart technology with a love for design, we turn "photo chaos" into high-quality keepsakes in seconds. You capture the moments; we help you keep them forever.

A global team with heart

More than 10 million people around the world already use Journi to create their Photo Books, and we’re just getting started. We’re a global team of 100+ people united in Vienna, thinking big and building with care. We work hard, but we never take ourselves too seriously. We keep things informal, friendly, and always on our users' side.

If you’re excited to solve meaningful challenges and shape a product loved by millions, we’d love to hear from you.