Area Sales Manager

Deep Sea Electronics Ltd; Österreich; Remote; EUR 60,000 - 90,000; Full time

Job summary

Deep Sea Electronics Ltd is seeking an experienced Area Sales Manager to lead growth across Central and Eastern Europe. You will own your territory, manage key customers and distributors, and collaborate with internal teams to promote DSE control products.

The role requires field-based selling across Europe, strong technical understanding, and the ability to travel internationally. A full driving licence is essential and German-speaking capabilities are advantageous.

Qualifications

• Completed vocational training in a relevant subject.
• A degree in a technical subject is desirable.

Responsibilities

• Exceed sales targets and drive profitable growth across the assigned territory.
• Identify, assess and negotiate with new customers while strengthening relationships with existing end-customers and distributors.
• Maintain a strong focus on developing the DSE Control product group.
• Develop and implement effective regional sales and distribution strategies.
• Maximise product margins through effective pricing strategies.
• Conduct regular customer and prospect visits, product presentations and demonstrations.
• Create and manage customer quotations with appropriate follow-up.
• Manage the opportunity pipeline and maintain accurate customer data in the CRM system.
• Liaise with Marketing to support regional activities and exhibitions.
• Act as the voice of the customer within DSE and represent the business externally.
• Monitor competitor activity and market trends to respond to changing conditions.
• Prepare monthly sales reports.

Skills

Tech sales

New business development

CRM experience

German-speaking stakeholders

Field-based selling

Education

Vocational training in a relevant subject

Degree in a technical subject desirable

Tools

CRM system

Job description

Remote, Europe | Full-Time | Field-based

Deep Sea Electronics (DSE) is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems, powering critical infrastructure worldwide. With over 200 employees across four continents and customers in more than 150 countries, we are supported by our UK headquarters and a strong international distributor network.

We are looking for an experienced Area Sales Manager to join our CEE commercial team. This is an exciting opportunity to drive growth across a dynamic region, building lasting relationships with customers and distributors while representing a trusted, technically led brand. Reporting to the Head of Sales – ROW, you’ll take ownership of your territory and play a key role in expanding DSE’s presence across Central and Eastern Europe.

The Role

As Area Sales Manager, you will be responsible for driving sales growth and market expansion across all DSE product categories within your territory, with a particular focus on developing the DSE Control product group. You’ll work closely with Internal Sales, Technical Support, Marketing and Warranty teams to deliver excellent customer service and satisfaction.

Key responsibilities include:

• Exceeding sales targets and driving profitable growth across the assigned territory
• Identifying, assessing and negotiating with new customers while strengthening relationships with existing end-customers and distributors
• Maintaining a strong focus on developing the DSE Control product group
• Developing and implementing effective regional sales and distribution strategies
• Maximising product margins through effective pricing strategies
• Conducting regular customer and prospect visits, product presentations and demonstrations
• Creating and managing customer quotations with appropriate follow-up
• Managing the opportunity pipeline and maintaining accurate customer data in the company CRM system
• Liaising with Marketing to support regional activities, initiatives and exhibitions
• Acting as the voice of the customer within DSE and representing the business externally as a trusted partner
• Monitoring competitor activity and market trends to respond effectively to changing conditions
• Preparing monthly sales reports

About You

We’re looking for a commercially astute, results-driven sales professional who enjoys building relationships and winning new business in a technical market.

You will have:

• Sales experience within a technically orientated company or product range, ideally in the control electronics industry
• A proven track record of generating new business and prospects
• Established relationships with key decision makers in the control electronics sector within the CEE region
• Proven technical and commercial selling and negotiation skills
• Strong influencing, written and verbal communication skills
• The ability to recognise market trends and evaluate competitor strengths and weaknesses
• The ability to work independently in a field-based role and from a home office
• The ability to travel internationally to cover the assigned territory
• A full driving licence

It would be great if you also have:

• Experience selling within the power generation industry
• Experience working with a CRM system
• The ability to communicate effectively with German-speaking customers and stakeholders
• An analytical, proactive and change-agile approach

Qualifications

• Completed vocational training in a relevant subject
• A degree in a technical subject is desirable

Why Join DSE?

At DSE, you’ll join a knowledgeable and supportive commercial team selling innovative products used worldwide. This role offers the autonomy to shape your territory, build long-term customer relationships, and contribute to the continued success of a global technology business.