Lifecycle Marketing Lead — Remote (USD)

Hire Hangar, Inc.; La Pampa; Remote; ARS 61,816,000 - 98,906,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Worldwide coworking access

Job summary

Pearster is seeking a Remote Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and push channels. You will build automated workflows, segment audiences, and tailor messages to lifecycle stages while collaborating with cross-functional teams.

The role emphasizes English proficiency (C1), strong analytics, and experience with leading marketing platforms. Enjoy worldwide flexibility, USD earnings, and opportunities for professional growth.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) with excellent written and verbal communication.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills.
• Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging and campaign performance.
• Monitor and analyze key marketing metrics and provide actionable recommendations.

Skills

Lifecycle marketing

English proficiency (C1)

Analytical skills

Time management

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Remote Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and push channels. You will build automated workflows, segment audiences, and tailor messages to lifecycle stages while collaborating with cross-functional teams.

The role emphasizes English proficiency (C1), strong analytics, and experience with leading marketing platforms. Enjoy worldwide flexibility, USD earnings, and opportunities for professional growth.