Remote Lifecycle Marketing Lead (USD)

Teem; Tandil; Remote; ARS 77,396,000 - 116,094,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Global coworking access

English language development

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and manage data-driven campaigns across multiple channels from a remote LATAM location. You will focus on acquisition, onboarding, activation, retention, and reactivation, building automated workflows and personalized messaging.

In this role, you’ll collaborate with marketing, product, sales, and customer success teams to ensure cohesive communications, monitor metrics, and continuously optimize lifecycle programs.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing or email automation.
• Advanced English (C1) with strong communication skills.
• Experience with CRM platforms and marketing automation.
• Ability to design data-driven customer journeys and segment audiences.
• Proven ability to analyze campaigns and optimize performance.

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push and other channels.
• Develop onboarding, activation, retention and reactivation strategies.
• Build automated workflows and customer journeys in CRM platforms.
• Segment audiences by behavior and lifecycle stage.
• Create personalized campaigns to improve engagement and retention.

Skills

Lifecycle marketing

CRM knowledge

Email marketing

A/B testing

Data analysis

English proficiency

Tools

HubSpot

Salesforce Marketing Cloud

Braze

Klaviyo

Iterable

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and manage data-driven campaigns across multiple channels from a remote LATAM location. You will focus on acquisition, onboarding, activation, retention, and reactivation, building automated workflows and personalized messaging.

In this role, you’ll collaborate with marketing, product, sales, and customer success teams to ensure cohesive communications, monitor metrics, and continuously optimize lifecycle programs.