Remote Lifecycle Marketing Lead — USD

Optery; La Pampa; Remote; ARS 92,875,000 - 154,792,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Global coworking access

English improvement program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, push, and other channels from a remote LATAM base. You will build automated journeys, segment audiences, run A/B tests, and analyze metrics to improve engagement, activation, and retention.

Collaborate with product, sales, and customer success, ensure privacy compliance, and stay ahead of marketing automation trends.

Qualifications

• 2+ years of lifecycle marketing experience or related roles.
• Advanced English (C1) with strong written and verbal skills.
• Strong analytical, communication, and problem-solving abilities.
• Excellent time management and ability to manage multiple campaigns.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other channels.
• Develop customer engagement strategies covering acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated workflows and customer journeys using CRM/marketing automation platforms.
• Segment audiences based on behavior and lifecycle stages.
• Create personalized campaigns to improve engagement and conversion.
• Coordinate calendars, content needs, and timelines.
• Conduct A/B testing to optimize messaging and performance.
• Monitor key metrics and prepare actionable performance reports.
• Collaborate with marketing, product, sales, and customer success teams.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure compliance with data privacy and email best practices.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Analytical skills

English proficiency

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, push, and other channels from a remote LATAM base. You will build automated journeys, segment audiences, run A/B tests, and analyze metrics to improve engagement, activation, and retention.

Collaborate with product, sales, and customer success, ensure privacy compliance, and stay ahead of marketing automation trends.