Lifecycle Marketing Lead — Remote, Global Impact

Optery; La Pampa; Remote; ARS 92,909,000 - 139,364,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking spaces worldwide

Improve your English

Team events

Welcome kit

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, push, and other channels. You will build automated workflows, segment audiences, and drive engagement throughout the customer journey from acquisition to reactivation.

The role requires 2+ years in lifecycle/CRM marketing, advanced English, strong analytics, and hands-on experience with marketing platforms like HubSpot, Braze, Klaviyo, Iterable, or SFMC.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.
• Hands-on experience with CRM/marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing campaigns based on performance data.
• Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.
• Ability to interpret marketing data and translate insights into actionable improvements.
• Strong attention to detail and a proactive, results-driven mindset.
• Ability to work independently and collaborate with international teams.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
• Prepare performance reports and provide actionable recommendations based on campaign data.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
• Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Data analysis

AB testing

Segmentation

Campaign optimization

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Advanced English

Time management

Organizational skills

Independent work

Collaboration

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, push, and other channels. You will build automated workflows, segment audiences, and drive engagement throughout the customer journey from acquisition to reactivation.

The role requires 2+ years in lifecycle/CRM marketing, advanced English, strong analytics, and hands-on experience with marketing platforms like HubSpot, Braze, Klaviyo, Iterable, or SFMC.