Remote GTM Tracking Specialist for Data-Driven Marketing

Evox; Municipio de Rincón de los Sauces; A distancia; ARS 98.820.000 - 144.430.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

High-visibility role

Impact on education nonprofit work

Collaborative culture

Descripción de la vacante

Evox seeks a Tracking Specialist (GTM) to own the web analytics and pixel deployment across client sites for education and nonprofit campaigns. You will implement tracking via Google Tag Manager, configure events, and ensure airtight data from first click to CRM entry.

Reporting to the Data and Analytics Manager, you’ll join a scaling team in education marketing, with focus on measurement accuracy, cross‑platform integration, and privacy compliance in a remote, async environment.

Formación

• 3+ years of hands‑on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands‑on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences.

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversions APIs; configure standard and custom events for reporting and optimization; ensure GA4 events from click to CRM.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; verify events in GA4 DebugView before campaigns go live.
• Own data privacy compliance — manage cookie banners and consent mode; align with GDPR, CCPA and privacy regulations; monitor changes affecting tracking durability.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business needs into tracking solutions; document setups for team interpretation.

Conocimientos

Web analytics

GTM

GA4

HTML/JS

Data privacy

Analytics storytelling

Herramientas

Google Tag Manager

GA4 DebugView

Server-side tagging

Descripción del empleo

Evox seeks a Tracking Specialist (GTM) to own the web analytics and pixel deployment across client sites for education and nonprofit campaigns. You will implement tracking via Google Tag Manager, configure events, and ensure airtight data from first click to CRM entry.

Reporting to the Data and Analytics Manager, you’ll join a scaling team in education marketing, with focus on measurement accuracy, cross‑platform integration, and privacy compliance in a remote, async environment.