Remote Growth Lead: Scale Performance Marketing

Scalejet; Buenos Aires; Remote; ARS 181,747,000 - 272,620,000; Full time

Benefits offered by this job

Fully remote

Equity potential

Job summary

Fabula is a fast-growing D2C coffee brand in the United States. We’re seeking a Head of Growth who is already operating at a high level in ecommerce to own and accelerate our growth engine.

You will lead paid media (Meta first, with Google/TikTok as secondary), drive creative strategy, and optimize the full funnel from ads to landing pages. This role demands hands-on execution, data-driven decisions, and comfort working directly with founders.

Qualifications

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands.
• Proven Meta media buyer who has personally scaled campaigns (min. $50k/mo).
• Strong on creative strategy and direct-response marketing with data-driven mindset.
• Able to analyze funnel data and identify changes quickly.
• Hands-on with creative production and writing/editing hooks and copy.
• AI-native with daily use to accelerate research and production.

Responsibilities

• Own and scale paid media as the primary acquisition channel, with Google/TikTok experience.
• Develop and test creative strategies based on performance data and research.
• Build and manage a systematic testing pipeline for creatives.
• Analyze full-funnel performance from ads to landing pages and offers.
• Directly manage UGC creators, editors, and designers; write hooks and scripts.
• Make daily scaling decisions using CPA, ROAS, CTR, CVR and margins.
• Turn proven creative/media strategies into substantial profitable growth.
• Optimize advertorials, landing pages, VSLs, offers, and conversion assets.
• Leverage AI to speed up research, ideation, scripting, and workflows.

Tools

Triple Whale

Northbeam

Motion

Foreplay

Job description

Fabula is a fast-growing D2C coffee brand in the United States. We’re seeking a Head of Growth who is already operating at a high level in ecommerce to own and accelerate our growth engine.

You will lead paid media (Meta first, with Google/TikTok as secondary), drive creative strategy, and optimize the full funnel from ads to landing pages. This role demands hands-on execution, data-driven decisions, and comfort working directly with founders.