Google Ads Growth Architect for DTC & YouTube

ScaleJet | eCommerce Recruitment agency; Tandil; Remote; ARS 105,976,000 - 181,672,000; Full time

Job summary

Folqs is a fast-growing DTC supplement brand in the US seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem. You will manage Search, Shopping, Performance Max, and YouTube, testing funnels and landing pages to drive profitability.

The role requires hands-on media buying, data-driven optimization, and collaboration with the marketing team. Ideal candidates have 3+ years of eCommerce Google Ads experience and a track record of $50k+/month in spend, with

Qualifications

• 3+ years of hands-on media buying with Google Ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend.
• Deep expertise with Performance Max, Shopping, keyword strategy, and Merchant Center feeds.
• Strong YouTube Ads experience with cold traffic using VSLs and long-form video creatives.
• Knowledge of VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.
• Time zone overlap: 6-hour daily overlap with US Eastern Time (10:00 AM-4:00 PM ET).
• Proficient in English (written and verbal) for clear team collaboration.
• AI and data fluency: daily use of AI for research, ideation, and rapid workflow execution.

Responsibilities

• Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, with strict brand defense and retargeting logic.
• Scale cold-traffic YouTube campaigns using VSLs and optimize placement strategy, creative hooks, and attribution.
• Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, multi-touch attribution).
• Collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, hooks, and landing page messaging.
• Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows; monitor CAC, ROAS, spend efficiency.

Skills

Google Ads

YouTube Ads

Funnel optimization

Data analysis

AI tools

English proficiency

Tools

Google Merchant Center

GTM

GA4

Northbeam

Triple Whale

Job description

Folqs is a fast-growing DTC supplement brand in the US seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem. You will manage Search, Shopping, Performance Max, and YouTube, testing funnels and landing pages to drive profitability.

The role requires hands-on media buying, data-driven optimization, and collaboration with the marketing team. Ideal candidates have 3+ years of eCommerce Google Ads experience and a track record of $50k+/month in spend, with