Growth Architect: Google Ads and YouTube for DTC

ScaleJet | eCommerce Recruitment agency; Municipio de Esquel; Presencial; ARS 1 339 000 - 2 009 000; Tempo integral

Resumo da oferta

Folqs, a fast-growing DTC supplement brand in the US market, seeks an experienced Google Ads Specialist to own scaling across Search, Shopping, and Performance Max, plus YouTube cold-traffic campaigns. You’ll collaborate with the marketing team to test angles, optimize funnels, and push profitable ad spend while defending brand integrity.

You will manage high-spend campaigns, optimize Merchant Center feeds and tracking (GTM/GA4), and partner with creatives to craft high-converting copy and

Qualificações

• 3+ years of hands-on media buying experience with Google ads in eCommerce
• Proven track record managing $50k+/month in profitable ad spend across Google Ads
• Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management

Responsabilidades

• Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
• Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
• Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
• Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles, and landing page messaging.
• Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.

Conhecimentos

Google Ads

YouTube Ads

Performance Max

GTM/GA4

Data analysis

Ferramentas

Merchant Center

GA4

GTM

Northbeam/Triple Whale

Descrição da oferta de emprego

Folqs, a fast-growing DTC supplement brand in the US market, seeks an experienced Google Ads Specialist to own scaling across Search, Shopping, and Performance Max, plus YouTube cold-traffic campaigns. You’ll collaborate with the marketing team to test angles, optimize funnels, and push profitable ad spend while defending brand integrity.

You will manage high-spend campaigns, optimize Merchant Center feeds and tracking (GTM/GA4), and partner with creatives to craft high-converting copy and