Remote Senior Growth Lead, DTC Performance & Creative

ScaleJet | eCommerce Recruitment agency; Tandil; Remote; ARS 227,183,000 - 318,057,000; Full time

Job summary

Fabula, a fast-growing D2C coffee brand in the United States, seeks a Head of Growth who can own the growth engine and scale performance across paid media and creative strategy. You will personally manage and optimize Meta campaigns, lead creative testing, and drive full-funnel optimization, leveraging AI and data to find winning angles and accelerate growth.

This is a hands-on role for a high-signal operator ready to own outcomes.

Qualifications

• 4–6+ years in performance creatives for D2C/eCommerce brands.
• Proven Meta media buyer who has managed and scaled campaigns (≥$250k/mo).
• Strong in creative strategy and performance marketing with direct-response focus.

Responsibilities

• Own and scale paid media on Meta platforms.
• Develop creative strategy and testing pipeline.
• Analyze full-funnel performance from ads to landing pages.
• Mine customer insights for new angles and opportunities.
• Lead creative production with UGC editors and designers.
• Make daily optimization decisions using CPA, ROAS, CTR, CVR.
• Scale proven creative and media-buying strategies.
• Improve funnels: advertorials, landing pages, VSLs, offers.
• Leverage AI to accelerate research, ideation, and workflows.

Skills

Meta ads

Performance media

Creative strategy

Direct response

UGC production

AI in marketing

DTC scaling

Ad analytics

Advertorials

Tools

Outbrain

Taboola

Job description

Fabula, a fast-growing D2C coffee brand in the United States, seeks a Head of Growth who can own the growth engine and scale performance across paid media and creative strategy. You will personally manage and optimize Meta campaigns, lead creative testing, and drive full-funnel optimization, leveraging AI and data to find winning angles and accelerate growth.

This is a hands-on role for a high-signal operator ready to own outcomes.