Remote Digital Marketing Lead: Acquisition & Retention

Floowi; Argentina; Remote; ARS 77,270,000 - 123,632,000; Full time

Benefits offered by this job

Remote-first

PTO and U.S. holidays

Competitive USD salary

Job summary

Floowi is seeking a Digital Marketing Specialist for a 100% remote LATAM role. You will develop and run outbound and retention campaigns, using Mailchimp, and manage social channels to drive acquisition and customer engagement.

Collaborate with leadership to prioritize campaigns, optimize messaging, and implement hands-on marketing initiatives with minimal supervision. Fluency in English and comfort working EST-aligned schedules are required.

Qualifications

• 3+ years building outreach from product messaging and branding.
• Experience managing both acquisition and retention campaigns.
• Hands-on Mailchimp experience with audience segmentation and reporting.
• Experience running business accounts on Instagram, Facebook and LinkedIn.
• Strong written English aligned with brand voice.
• Ability to work independently and drive initiatives.

Responsibilities

• Develop outreach strategies to support new customer acquisition and client retention.
• Plan, execute, and optimize Mailchimp email marketing campaigns with segmentation and A/B testing.
• Manage social media presence on Instagram, Facebook and LinkedIn with planning and engagement.
• Create marketing copy that aligns with brand voice for prospects and existing customers.
• Analyze campaign performance and propose optimizations based on data.
• Coordinate marketing initiatives with sales, partnerships, seasonal campaigns and renewals.
• Report on key marketing metrics including email, social and audience growth.

Skills

Email marketing

Social media

Mailchimp

Campaign analytics

Content creation

Brand voice

English writing

Canva

CRM familiarity

Job description

Floowi is seeking a Digital Marketing Specialist for a 100% remote LATAM role. You will develop and run outbound and retention campaigns, using Mailchimp, and manage social channels to drive acquisition and customer engagement.

Collaborate with leadership to prioritize campaigns, optimize messaging, and implement hands-on marketing initiatives with minimal supervision. Fluency in English and comfort working EST-aligned schedules are required.