Digital Marketing Director: Paid Media & AI (Remote)

Floowi; Rosario; Remote; ARS 185,448,000 - 278,173,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote contractor role (LATAM)

Competitive USD pay (contractor)

Job summary

Floowi is seeking a Digital Marketing Director to own 6–10 client accounts across paid media, websites, CRM, and creative. You will direct AI-enabled production, approve campaigns, adjust budgets, and own conversion tracking from GTM to GA4.

You will lead WordPress rebuilds and integrations, ensuring accurate reporting and strategy across US/Canada client portfolios. Remote LATAM role, daily collaboration with the CEO and founders, and a high degree of ownership over pricing, promotions, and

Qualifications

• 7+ years running marketing or growth for clients or at an agency.
• Final say on a client\'s ad spend, creative, or pricing, and you can name the decision.
• Google Ads and Meta campaigns you built and managed yourself.
• Daily work with Claude or a similar tool, and something real you released through it, like a site, an ad build, an automation, or code.
• The habit of checking AI output before it goes live.
• Comfort with tag managers, CRMs, DNS, and webhooks.
• Near-native English, and confidence saying no to a client on a call.

Responsibilities

• Run the client relationship with owners, executive directors, and sales teams.
• Approve Google Ads and Meta builds before launch.
• Adjust budgets and bids, and cut the search terms that bring no leads.
• Own conversion tracking across GTM, GA4, and offline imports from the CRM.
• Direct WordPress rebuilds, then own go-live, redirects, and Search Console.
• Connect CRMs, call tracking, and forms so each lead can be followed to the sale.
• Approve client pricing changes, promotions, and policy pages.
• Sign off on weekly and monthly client reports before they go out.

Skills

Client relationship mgmt

AI tooling (Claude)

Leadership

Ad tech expertise

English proficiency

WordPress

SQL

GitHub

DNS & webhooks

Tools

Google Ads

Meta Ads

GTM

GA4

WordPress

CRM systems

DNS

Webhooks

Claude

SQL

GitHub

Supabase

Job description

Floowi is seeking a Digital Marketing Director to own 6–10 client accounts across paid media, websites, CRM, and creative. You will direct AI-enabled production, approve campaigns, adjust budgets, and own conversion tracking from GTM to GA4.

You will lead WordPress rebuilds and integrations, ensuring accurate reporting and strategy across US/Canada client portfolios. Remote LATAM role, daily collaboration with the CEO and founders, and a high degree of ownership over pricing, promotions, and