Regional Tracking Specialist - GTM & Analytics

Coopervision; Neuquén; A distancia; ARS 63.808.000 - 95.713.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

High-visibility role

Impactful projects

Descripción de la vacante

Coopervision is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment across multiple education-focused campaigns. You’ll implement tracking in Google Tag Manager, manage data layers, and ensure accurate data from click to CRM entry, in a remote, async-friendly environment.

You’ll work with GA4, user privacy protections (GDPR/CCPA), and cross-team partners to keep measurement trustworthy, scalable, and transparent as the agency grows its education and nonprofit

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms
• Analytical, solution-driven mindset with growth orientation and ability to communicate technical concepts to non-technical audiences

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure events for reporting and optimization; maintain event tracking from click to CRM entry
• Own QA, debugging & data integrity — audit broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits
• Own data privacy compliance — manage cookie consent banners and consent mode; align with GDPR, CCPA and privacy regulations; monitor changes affecting tracking durability
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate requirements into functional tracking solutions; document setups for data interpretation

Conocimientos

GTM tracking

GA4

Pixel/CAPI

HTML/CSS/JS

GDPR/CCPA

Data storytelling

Herramientas

Google Tag Manager

GA4

Descripción del empleo

Coopervision is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment across multiple education-focused campaigns. You’ll implement tracking in Google Tag Manager, manage data layers, and ensure accurate data from click to CRM entry, in a remote, async-friendly environment.

You’ll work with GA4, user privacy protections (GDPR/CCPA), and cross-team partners to keep measurement trustworthy, scalable, and transparent as the agency grows its education and nonprofit