Lifecycle & Retention Growth Lead - Remote

Tgtc; Buenos Aires; A distancia; ARS 105.638.000 - 166.003.000; Jornada completa

Descripción de la vacante

Tgtc is a remote, full-time DTC health & wellness brand seeking a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. You’ll craft personalized experiences to boost retention, repeat purchases, lifetime value, and brand loyalty.

You’ll act as both strategist and operator—develop lifecycle strategy and execute campaigns, build automations, analyze behavior, and optimize performance.

Formación

• 3+ years in lifecycle marketing, e-commerce, or digital marketing with hands-on Shopify experience.
• Direct experience running email marketing flows — Klaviyo experience preferred.
• Direct experience running e-commerce loyalty programming.
• Bachelor's degree in Marketing, Business, Digital Marketing, or related field, or equivalent experience.

Responsabilidades

• Own the email marketing calendar — promotional campaigns, product launches, seasonal initiatives, and automated customer journeys.
• Build, deploy, and optimize lifecycle flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement.
• Segment audiences to improve relevance, engagement, and revenue.
• Continuously test subject lines, creative, offers, content, timing, and targeting.
• Monitor email deliverability, list health, and subscriber engagement.
• Develop and manage the SMS program, including campaigns and automated flows.
• Ensure SMS and email work together as one cohesive lifecycle strategy.
• Grow and maintain a healthy, compliant SMS subscriber list.
• Own the loyalty and rewards program — strategy, execution, and ongoing optimization.
• Build initiatives that drive retention, repeat purchases, referrals, and LTV.
• Create lifecycle campaigns tied to loyalty milestones, rewards, VIP tiers, birthdays, and anniversaries.
• Monitor loyalty performance and recommend enhancements based on customer behavior and results.
• Partner with Customer Experience and Ecommerce to create a seamless loyalty experience.

Conocimientos

Lifecycle marketing

Data analysis

Customer segmentation

Email marketing

Strategic thinking

Educación

Bachelor's degree in Marketing or related field

Herramientas

Shopify

Klaviyo

SMS marketing tools

Descripción del empleo

Tgtc is a remote, full-time DTC health & wellness brand seeking a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. You’ll craft personalized experiences to boost retention, repeat purchases, lifetime value, and brand loyalty.

You’ll act as both strategist and operator—develop lifecycle strategy and execute campaigns, build automations, analyze behavior, and optimize performance.