Remote Klaviyo Email Marketing Lead (Retention)

CrucialPoint; Buenos Aires; Presencial; ARS 89.511.000 - 134.266.000; Jornada completa

Descripción de la vacante

CrucialPoint is seeking an Email Marketing Manager to develop and optimize retention-driven email campaigns using Klaviyo for ecommerce clients. You will build automated flows, collaborate with clients and internal teams, and ensure data-driven optimization across campaigns.

Responsibilities include managing Klaviyo setups and integrations (Shopify/CDPs), auditing deliverability and design, and delivering actionable insights from analytics. Remote-friendly role with growth opportunities.

Formación

• B2C experience with enterprise ecommerce.
• Minimum of 3 years managing or heavily involved in Email Retention Marketing for a B2C ecommerce brand.
• Demonstrated ability to identify revenue opportunities, and develop content strategies to improve retention.
• Expert-level proficiency in Klaviyo with advanced features, including segmentation and SMS integration.
• Knowledge of HTML/CSS for email design and customization within Klaviyo.

Responsabilidades

• Develop and execute email marketing strategies using Klaviyo.
• Optimize automated email flows (welcome, abandoned cart, win-back) and signup forms.
• Collaborate with clients and Success Managers to translate requirements into campaigns.
• Manage Klaviyo setups, integrations (Shopify, CDPs), and account infrastructure.
• Analyze lifecycle metrics and provide data-driven recommendations.
• Perform QA checks on campaigns and ensure best practices.
• Collaborate with cross-functional teams to deliver impactful campaigns.

Conocimientos

Klaviyo

Analytics

Retention marketing

Data-driven

Client communication

Cross-functional teamwork

Herramientas

Shopify

Google Analytics

HTML/CSS

CRM/CDP

Descripción del empleo

CrucialPoint is seeking an Email Marketing Manager to develop and optimize retention-driven email campaigns using Klaviyo for ecommerce clients. You will build automated flows, collaborate with clients and internal teams, and ensure data-driven optimization across campaigns.

Responsibilities include managing Klaviyo setups and integrations (Shopify/CDPs), auditing deliverability and design, and delivering actionable insights from analytics. Remote-friendly role with growth opportunities.