Lifecycle Growth Strategist — Retention & CRM Mastery

UN/COMMON; Argentina; On-site; ARS 1,200,000 - 2,000,000; Full time

Job summary

UN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to guide lifecycle strategy and retention programs for enterprise DTC ecommerce clients. The role focuses on email, SMS, segmentation, loyalty programs, experimentation, and cross-channel initiatives on Shopify-based brands.

You will collaborate with internal teams and client stakeholders to develop strategic roadmaps, analyze performance, and ensure programs drive measurable revenue growth and customer engagement.

Qualifications

• 5–10 years of experience managing retention marketing programs for DTC ecommerce brands.
• Proven experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs.
• Extensive experience working with Klaviyo and Shopify-based brands.
• Strong client communication and ability to work with distributed teams.

Responsibilities

• Develop lifecycle marketing strategies for assigned ecommerce client accounts.
• Create strategic roadmaps aligned to client goals and performance.
• Identify lifecycle initiatives including automated flows, segmentation, testing plans, and cross-channel opportunities.
• Advise clients on lifecycle marketing best practices and platform capabilities.
• Analyze performance data and translate results into actionable recommendations.
• Collaborate with internal teams to ensure strategy aligns with execution and scope.

Skills

Lifecycle marketing

Email

SMS

CRM

Segmentation

Experimentation

Education

Bachelor's degree or equivalent

Tools

Klaviyo

Shopify

Job description

UN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to guide lifecycle strategy and retention programs for enterprise DTC ecommerce clients. The role focuses on email, SMS, segmentation, loyalty programs, experimentation, and cross-channel initiatives on Shopify-based brands.

You will collaborate with internal teams and client stakeholders to develop strategic roadmaps, analyze performance, and ensure programs drive measurable revenue growth and customer engagement.