Lifecycle Marketing Manager

Ryzlabs; Argentina; Presencial; ARS 74.429.128 - 104.200.779; Jornada completa

Descripción de la vacante

Ryzlabs is looking for a Lifecycle Marketing Manager to enhance their email and SMS channels. The candidate will oversee strategy and execution, leveraging Klaviyo for data-driven campaigns.

Key qualifications include 3+ years of relevant experience, strong copywriting abilities, and familiarity with digital design. The role requires autonomy and a focus on using AI tools to streamline efforts.

Join Ryzlabs to elevate your marketing career in the dynamic DTC eCommerce environment in Argentina.

Formación

• 3+ years of experience running end-to-end email and SMS programs for a DTC eCommerce brand.
• Expert-level proficiency with Klaviyo for campaigns and analytics.
• Strong copywriting skills tailored to an aspirational audience.

Responsabilidades

• Own the end-to-end strategy and execution of email and SMS programs.
• Manage and optimize Klaviyo infrastructure using historical data.
• Write engaging content in brand voice and design mobile-optimized templates.

Conocimientos

Email Marketing

SMS Marketing

Copywriting

Data Analysis

Digital Design

AI Tools Integration

List Segmentation

A/B Testing

Brand Voice Development

Herramientas

Klaviyo

Shopify

HTML/CSS

Postscript

Privy

Descripción del empleo

RYZ Labs is seeking a dynamic Lifecycle Marketing Manager who can help drive growth and maximize revenue by taking full, end-to-end ownership of our email and SMS channels. This role is ideal for a self-directed professional with a strong background in DTC eCommerce who can combine strategic data analysis, compelling copywriting, and clean design to elevate an already high-performing lifecycle program.

Qualifications

• Own the end-to-end strategy, execution, and optimization of all email and SMS programs, working directly with the founder and collaborating locally with our Buenos Aires-based Creative Director.
• Manage and continuously improve a solid, existing Klaviyo infrastructure (including live welcome series, abandoned cart, post-purchase, and win-back flows) using years of clean historical data.
• Write all email and SMS copy in Noémie’s brand voice (refined, warm, and confident) and build visually compelling, mobile-optimized email templates and layouts.
• Execute advanced list segmentation, personalization strategies, on-site pop-ups, and rigorous A/B testing to drive first-party data capture and list growth.
• Monitor channel health and deliverability metrics (list hygiene, domain health, inbox placement) while delivering comprehensive weekly and monthly lifecycle performance reports.
• Actively integrate AI tools into daily workflows (for copy drafts, layout ideation, and creative iteration) to accelerate production speed without sacrificing luxury‑brand quality.
• 3+ years of experience running end-to-end email and SMS programs for a DTC eCommerce brand.
• Deep, expert-level proficiency with Klaviyo (flows, advanced segmentation, campaigns, and native analytics).
• Strong copywriting skills with the ability to write highly engaging, on-brand content tailored to an aspirational audience.
• Proficient in digital email design with an eye for clean, modern, and mobile-optimized layouts.
• Fluent English communication skills (written and spoken), as all direct leadership communication is in English.
• Strong self-direction and autonomy, with the ability to run a comprehensive marketing program independently without hand-holding.
• AI Fluency, Active use of AI tools as a core part of your daily workflow (for copy drafts, layout ideation, and creative iteration) to move meaningfully faster without sacrificing quality.
• Experience working with DTC fashion, beauty, accessories, or fine jewelry brands is a strong plus.
• Prior experience managing a lifecycle marketing program completely solo within a fast-moving environment is a plus.
• Technical proficiency with Shopify (our store platform) and basic knowledge of HTML/CSS for email templating.
• Familiarity with specialized SMS/MMS platforms such as Postscript or Attentive.
• Experience managing dedicated list growth and pop-up software (such as Privy, Justuno, or native Klaviyo forms).