Lifecycle Growth Marketer

Virtustant; Comisión de Fomento de Perú; Presencial; ARS 90.547.000 - 135.820.000; Jornada completa

Descripción de la vacante

Virtustant is seeking a Lifecycle Marketer to own and optimize end-to-end user communications across all stages from sign-up to retention. You will design flows, write copy, implement campaigns in multiple channels, and continuously measure performance using a data-first mindset.

You will shape lifecycle programs, leverage AI for content generation and analysis, and collaborate with Product and Design to align in-app messaging with the roadmap.

Formación

• Demonstrated ownership mentality and drive to complete problems.
• Balance strategic planning with hands-on execution in a fast-paced environment.
• Strong analytical skills with the ability to query data and measure funnel metrics.

Responsabilidades

• Own lifecycle programs for all user segments and stages.
• Develop and execute customer journey strategies for acquisition, engagement, retention, and reactivation.
• Map journeys, identify drop-offs, and design communications to advance users.

Conocimientos

Ownership mindset

Strategic thinking

Operational execution

Analytical decision making

Copywriting for conversions

AI & automation tooling

Bilingual: Spanish & English

Herramientas

OneSignal

WhatsApp

Email campaigns

Descripción del empleo

Virtustant is seeking a Lifecycle Marketer to own and optimize end-to-end user communications across all stages from sign-up to retention. You will design flows, write copy, implement campaigns in multiple channels, and continuously measure performance using a data-first mindset.

You will shape lifecycle programs, leverage AI for content generation and analysis, and collaborate with Product and Design to align in-app messaging with the roadmap.