Lifecycle Marketing Pro: CRM Automation & Growth (Remote)

CookUnity; Quilmes; Remote; ARS 77,270,000 - 123,632,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications covered

Coworking access worldwide

Improve English skills

Team events and gifts

Job summary

Pearster is seeking a Lifecycle Marketing Specialist (Remote - LATAM) to design and optimize data-driven campaigns across email, SMS, and other channels. You will build automated customer journeys, segment audiences, and drive activation, retention, and reactivation with a focus on personalized messaging.

You will collaborate with marketing, product, sales, and customer success teams, ensuring compliant, privacy-minded campaigns while staying updated on CRM technologies and best practices.

Qualifications

• 2+ years in lifecycle/CRM/email marketing or marketing automation.
• Advanced English (C1) with strong communication skills.
• Strong analytical and problem-solving abilities.
• Excellent time management and ability to manage multiple campaigns.

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, and push channels.
• Develop customer engagement strategies for acquisition, onboarding, retention, and reactivation.
• Build automated workflows and journeys using CRM/automation tools.
• Segment audiences by behavior and lifecycle stage.
• Create personalized campaigns to boost engagement and conversions.
• Coordinate calendars and content requirements for campaigns.
• Conduct A/B tests to improve messaging and performance.
• Monitor key metrics and provide actionable insights.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

English (C1)

Data analysis

Campaign optimization

A/B testing

Segmentation

Cross-team collaboration

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist (Remote - LATAM) to design and optimize data-driven campaigns across email, SMS, and other channels. You will build automated customer journeys, segment audiences, and drive activation, retention, and reactivation with a focus on personalized messaging.

You will collaborate with marketing, product, sales, and customer success teams, ensuring compliant, privacy-minded campaigns while staying updated on CRM technologies and best practices.