Lifecycle Marketing Specialist - Remote & USD Pay

Virtustant; Municipio de Rincón de los Sauces; Remote; ARS 108,394,000 - 154,849,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, push and other digital channels. You will develop segmentation, automated workflows, and personalized messaging to engage and retain customers.

This remote role targets LATAM and pays in USD, with opportunities to optimize across the full customer journey. You will collaborate with marketing, product, sales, and customer success teams and use top CRM platforms to drive results.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push notifications, and other channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and journeys using CRM and marketing automation platforms.
• Segment audiences based on behavior and lifecycle stages and personalize messaging.
• Create and optimize campaigns to improve engagement, conversions and retention.
• Collaborate with marketing, product, sales and customer success teams to ensure consistent communications.
• Monitor metrics, run A/B tests, and provide actionable recommendations based on data.
• Stay updated on CRM technologies and lifecycle marketing trends.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, push and other digital channels. You will develop segmentation, automated workflows, and personalized messaging to engage and retain customers.

This remote role targets LATAM and pays in USD, with opportunities to optimize across the full customer journey. You will collaborate with marketing, product, sales, and customer success teams and use top CRM platforms to drive results.