Lifecycle Marketing Specialist — Remote, Global Impact

Hustler Marketing Llc; Quilmes; Remote; ARS 92,241,000 - 150,660,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Worldwide coworking spaces

English improvement

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns that engage, retain, and nurture customers across channels. You will build automated journeys, segment audiences, and collaborate with global teams to ensure consistent communications throughout the customer lifecycle.

Ideal candidates have 2+ years in lifecycle marketing, strong English, and hands‑on experience with top marketing platforms.

Qualifications

• 2+ years of lifecycle marketing experience.
• Advanced English (C1).
• Strong analytical, communication, and problem‑solving skills.
• Excellent time management and organizational skills, able to manage multiple campaigns.
• Proven experience developing and executing customer lifecycle campaigns.
• Hands‑on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing campaigns based on performance data.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
• Prepare performance reports and provide actionable recommendations based on campaign data.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
• Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Advanced English (C1)

Analytical thinking

Time management

Independent work

Team collaboration (international)

A/B testing

Data interpretation

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns that engage, retain, and nurture customers across channels. You will build automated journeys, segment audiences, and collaborate with global teams to ensure consistent communications throughout the customer lifecycle.

Ideal candidates have 2+ years in lifecycle marketing, strong English, and hands‑on experience with top marketing platforms.