Email Marketing Manager

Kirin; Buenos Aires; Presencial; ARS 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Kirin is seeking a data-driven Lifecycle Manager to own our retention strategy, with Klaviyo as the primary toolkit and a North Star on Customer Lifetime Value (LTV). This role focuses on turning one-time buyers into lifelong advocates through high-frequency, high-converting email and SMS flows.

You will own segmentation, predictive messaging, and a rigorous testing roadmap while collaborating with Creative and Product teams to align lifecycle triggers with on-site experiences and performance

Formación

• 3+ years of experience in-house for a DTC or e-commerce brand.
• Certification in Klaviyo is a plus.
• Deep understanding of email/SMS strategy and lifecycle orchestration.

Responsabilidades

• Own Klaviyo-based email and SMS strategy with sophisticated segmentation and automated flows.
• Analyze cohorts to improve churn, repeat purchases, and AOV.
• Lead A/B testing and optimization with rigorous experimentation.
• Implement personalization using behavioral data to deliver timely messages.
• Collaborate with Creative and Product teams to ensure on-brand, high-converting touchpoints.
• Deliver weekly and monthly performance reports on channels and subscriber health.

Conocimientos

Klaviyo mastery

E-commerce native

Analytical mindset

Copy & creative eye

Self-starter

Herramientas

Klaviyo

Shopify

Gorgias

Descripción del empleo

We are looking for a data-driven, creative, and highly technical Lifecycle Manager to own our customer retention strategy. Your primary playground will be Klaviyo, and your North Star metric will be Customer Lifetime Value (LTV).

This isn't a role for a generalist—we need someone who has lived and breathed e-commerce, understands the nuances of a high-growth brand, and knows how to turn a one-time buyer into a lifelong advocate.

What You’ll Do

• Klaviyo Mastery: Own the full execution of our email and SMS strategy. This includes sophisticated segmentation, high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back), and a high-frequency campaign calendar.
• LTV Optimization: Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells. You will be responsible for moving the needle on repeat purchase rates and average order value (AOV).
• A/B Testing & Optimization: Maintain a rigorous testing roadmap. You’ll constantly experiment with subject lines, send times, content blocks, and incentive structures to squeeze every ounce of ROI out of our list.
• Personalization & Segmentation: Move beyond "batch and blast." Use predictive analytics and behavioral data to deliver the right message to the right person at the right time.
• Collaboration: Work closely with the Creative team to ensure every touchpoint is on-brand and high-converting, and with the Product team to align lifecycle triggers with the on-site experience.
• Reporting: Deliver weekly and monthly reports on channel performance, attribution, and health of the subscriber base.

Who You Are

• E-comm Native: You have 3+ years of experience working in-house for a direct-to-consumer (DTC) or e-commerce brand. You understand the unique challenges of inventory cycles, seasonal peaks, and customer psychology.
• Klaviyo Expert: You don't just "know" Klaviyo; you’re a power user. You understand custom properties, event-based triggers, and how to integrate Klaviyo with the rest of our tech stack (Shopify, Gorgias, etc.).
• Analytical Mindset: You are comfortable in a spreadsheet. You can calculate LTV, Paybakc period, etc in your sleep and use data to tell a story.
• Copy & Creative Eye: While you don't need to be a designer, you know what "good" looks like. You can write punchy, brand-aligned copy that drives action.
• Self-Starter: You are comfortable in a fast-paced environment where you own your results. You don't wait for a brief; you find the opportunity and build the solution.

Requirements

• Proven track record of increasing Retention/LTV at a growth-stage e-commerce brand.
• Deep technical proficiency in Klaviyo (Certification is a plus).
• Experience with Shopify
• Familiarity with SMS marketing platforms (Attentive, Postscript, or Klaviyo SMS).
• Strong understanding of deliverability, list hygiene, and GDPR/CCPA compliance.