Lifecycle Growth Automation Architect

PadSplit; Argentina; A distancia; USD 25.000 - 30.000; Jornada completa

Descripción de la vacante

PadSplit is seeking a Lifecycle Marketing Automation Specialist to design, build and scale data-driven journeys across email, SMS, push, and in-app messaging. You will own end-to-end campaigns from lead acquisition through activation and retention, interfacing with Iterable, Pardot, SFMC, and Salesforce CRM to ensure clean data flow and high-volume execution.

You’ll partner with cross-functional teams, troubleshoot HTML/CSS, run A/B tests, and analyze performance to continually improve

Formación

• 1-3 years in lifecycle marketing, marketing operations, or automation.
• Experience building workflows from scratch using Iterable, Pardot, SFMC, and Salesforce CRM.
• Strong SQL or platform segmentation knowledge to query audience data.
• Ability to define triggers, eligibility, exclusions, and exit criteria for journeys.
• Experience with HTML/CSS for email templates and troubleshooting.
• Ability to analyze performance data and derive insights.
• Collaborative work with creative and cross-functional teams.

Responsabilidades

• Build, execute and optimize multi-channel campaigns across email, SMS, push, and in-app channels.
• Monitor and maintain automation flows for consistent delivery and high performance.
• Integrate marketing stack inside Iterable, Pardot, SFMC, and Salesforce CRM for data flow and triggers.
• Troubleshoot HTML/CSS to ensure rendering across devices.
• Conduct A/B testing to improve engagement and outcomes.
• Analyze performance data and generate actionable insights.
• Collaborate with creative to refine content and visuals.

Conocimientos

Marketing Automation

Lifecycle marketing

Data-driven campaigns

SQL / data verification

REST APIs / Webhooks

HTML/CSS

A/B testing

Cross-functional collaboration

Herramientas

Iterable

Pardot

Salesforce Marketing Cloud

Salesforce CRM

Descripción del empleo

PadSplit is seeking a Lifecycle Marketing Automation Specialist to design, build and scale data-driven journeys across email, SMS, push, and in-app messaging. You will own end-to-end campaigns from lead acquisition through activation and retention, interfacing with Iterable, Pardot, SFMC, and Salesforce CRM to ensure clean data flow and high-volume execution.

You’ll partner with cross-functional teams, troubleshoot HTML/CSS, run A/B tests, and analyze performance to continually improve