CRM Growth Architect — Lifecycle & Automation

Betwarrior; Buenos Aires; Presencial; ARS 33.771.000 - 50.657.000; Jornada completa

Descripción de la vacante

BetWarrior is seeking a CRM Executive to design and optimize campaigns across multiple lifecycle stages. You will build and monitor automated journeys via email, push, SMS, and other channels, translating business goals into effective CRM strategies.

You’ll develop segmentation using behavioral and lifecycle data, implement trigger-based communications, and continuously optimize performance with data-driven tests in a fast-paced regional team.

Formación

• 2+ years of experience in CRM, Lifecycle Marketing, Marketing Automation, or Email Marketing.
• Hands-on experience with marketing automation platforms such as Optimove, Salesforce Marketing Cloud, Braze, or similar.
• Experience building and managing automated CRM campaigns and customer journeys.
• Solid understanding of customer lifecycle management and segmentation principles.
• Experience working with behavioral triggers and personalized communications.
• Strong analytical skills with experience measuring campaign performance and translating insights into improvements.
• Experience working with A/B testing methodologies.
• Comfortable working with data to support decision-making and campaign optimization.
• Experience collaborating with cross-functional stakeholders.
• Intermediate to advanced English, both written and verbal.

Responsabilidades

• Execute and manage CRM campaigns across multiple lifecycle stages, ensuring timely delivery and consistent customer experiences.
• Build, monitor, and optimize automated customer journeys across email, push notifications, SMS, and other CRM channels.
• Support the implementation of lifecycle strategies by translating business objectives into effective CRM campaigns.
• Develop customer segmentations using behavioral, transactional, and lifecycle data.
• Configure and optimize trigger-based communications based on customer behavior and real-time events.
• Monitor campaign and journey performance, identifying optimization opportunities through data analysis.
• Execute A/B tests and other experimentation initiatives, providing recommendations based on results.
• Ensure CRM communications are accurate, consistent, and aligned with brand guidelines.
• Identify process improvements and contribute to the continuous evolution of CRM best practices and automation capabilities.

Conocimientos

CRM & Lifecycle Marketing

Marketing Automation

Email Marketing

Data analysis

A/B testing

Cross-functional collaboration

English proficiency

Herramientas

Optimove

Salesforce Marketing Cloud

Braze

Descripción del empleo

BetWarrior is seeking a CRM Executive to design and optimize campaigns across multiple lifecycle stages. You will build and monitor automated journeys via email, push, SMS, and other channels, translating business goals into effective CRM strategies.

You’ll develop segmentation using behavioral and lifecycle data, implement trigger-based communications, and continuously optimize performance with data-driven tests in a fast-paced regional team.