Marketing Specialist

Virtustant; Comisión de Fomento de Perú; Presencial; ARS 90.547.000 - 135.820.000; Jornada completa

Descripción de la vacante

Virtustant is seeking a Lifecycle Marketer to own and optimize end-to-end user communications across all stages from sign-up to retention. You will design flows, write copy, implement campaigns in multiple channels, and continuously measure performance using a data-first mindset.

You will shape lifecycle programs, leverage AI for content generation and analysis, and collaborate with Product and Design to align in-app messaging with the roadmap.

Formación

• Demonstrated ownership mentality and drive to complete problems.
• Balance strategic planning with hands-on execution in a fast-paced environment.
• Strong analytical skills with the ability to query data and measure funnel metrics.

Responsabilidades

• Own lifecycle programs for all user segments and stages.
• Develop and execute customer journey strategies for acquisition, engagement, retention, and reactivation.
• Map journeys, identify drop-offs, and design communications to advance users.

Conocimientos

Ownership mindset

Strategic thinking

Operational execution

Analytical decision making

Copywriting for conversions

AI & automation tooling

Bilingual: Spanish & English

Herramientas

OneSignal

WhatsApp

Email campaigns

Descripción del empleo

Job Title: Lifecycle Marketer

Our client is a US fintech company that provides individuals outside the United States with a US dollar account, international money transfer capabilities, and a card for direct USD spending, all within a single app. Their primary markets are in Latin America, serving freelancers, digital nomads, savers seeking inflation protection, and crypto users who want to manage stablecoins within their banking app. The company is currently in a hypergrowth phase and is seeking individuals eager to contribute to building and innovation.

Job Description:

Our client is seeking a Lifecycle Marketer to manage all user communications throughout their entire journey, from initial sign-up to activation, ongoing engagement, reactivation, and retention. This role requires a hands-on approach, where the individual will not only strategize but also execute by designing flows, writing copy, implementing campaigns in various tools, and continuously measuring and optimizing performance. A data-first mindset is crucial, with a focus on defining, measuring, and iterating on every campaign and message using key metrics. The ideal candidate will be adept at analyzing user funnels, identifying drop-off points, and proactively implementing solutions.

The role is structured around three core pillars: Lifecycle Strategy & Communications, CRM & Omnichannel Marketing, and Testing, Optimization & Analytics. This includes owning lifecycle programs for all user segments, developing customer journey strategies, mapping user journeys, identifying optimization opportunities through segmentation and personalization, and driving cross-sell initiatives. The role also involves designing and optimizing programs across various channels like email, SMS, push notifications, WhatsApp, and in-app messaging, while ensuring channel health and prioritizing trigger-and-behavior-based automation. A significant part of the role includes measuring performance using tools like Mixpanel, running A/B tests, reporting on lifecycle impact, leveraging AI for content generation and data analysis, and collaborating with Product and Design teams.

Responsibilities of the role:

• Own the lifecycle programs across all user segments.
• Develop and execute customer journey strategies for acquisition, engagement, retention, and reactivation.
• Map user journeys, identify key moments and drop-off points, and design communication to advance users.
• Identify opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.
• Drive cross-sell across USD account, card, and stablecoin wallet features.
• Design and optimize lifecycle programs across email, SMS, push, WhatsApp, and in-app channels.
• Build scalable segmentation, personalization, and automation strategies.
• Build, launch, and optimize automated lifecycle campaigns end-to-end.
• Prioritize trigger-and-behavior-based automation over blast campaigns.
• Protect channel health, including email deliverability, opt-ins, message frequency, and fatigue.
• Measure performance in Mixpanel, define events, build funnels, analyze cohorts, churn, and LTV.
• Run experiments and A/B tests on copy, timing, channel, and segment.
• Report on lifecycle impact on activation, retention, and engagement with clear metrics.
• Utilize AI tools for content generation, task automation, and data analysis.
• Partner with Product and Design to align in-app communication with roadmap launches.

Required Experience and Qualifications:

• Demonstrated ownership mentality, taking problems to completion.
• Blend of strategic thinking and operational execution capabilities.
• Strong analytical skills and data-driven decision-making abilities, comfortable analyzing funnels, cohorts, churn, and LTV, with the ability to query data independently.
• Ability to write effective copy that drives conversions, understanding that lifecycle communication serves both marketing and product functions.
• Daily experience working with AI and automation tools.
• High drive and initiative, with a focus on building and innovation.
• Fluent communication in both Spanish and English.

Preferred Skills:

• Previous experience in fintech, crypto, or Web3.
• Based in Argentina or LATAM.
• Experience in a high- growth startup environment.

Personality:

• Takes ownership and sees tasks through to completion.
• Combines strategic thinking with hands-on execution.
• Data-first approach to decision-making.
• Creative and driven to build.

Software & Tools:

• Messaging & CRM: OneSignal, WhatsApp, email
• AI: Claude and other AI tools
• Automation: end-to-end lifecycle flows and automations

Schedule:

Full-time

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.