Lifecycle & CRM Growth Lead — Remote

Félix; Córdoba; Remote; ARS 107,614,000 - 184,482,000; Full time

Benefits offered by this job

Competitive salary

Initial stock options grant

Annual performance bonus

Health, dental, and vision plans

Work model: remote now, hybrid later

Continuous learning opportunities

Unlimited PTO

Paid parental leave

Growth opportunities

Job summary

Félix is seeking a leader to own Lifecycle & CRM, building and managing a team to engage users across WhatsApp, email, and push notifications. The role focuses on growing LTV, optimizing incentives, and generating customer insights to make Félix more relevant to users.

You will collaborate with Product, Growth, Brand, Data, and regional teams to scale CRM into a measurable growth lever. As part of a fast-growing, fully remote company, you will shape the communications portfolio, set frequency

Qualifications

• Experience leading Lifecycle, CRM, Retention, or Customer Growth in a consumer business.
• Strong business judgement to prioritise opportunities by incremental value and scalability.
• Proven track record driving activation, repeat usage, retention, reactivation, and cross-sell.

Responsibilities

• Own lifecycle strategy end to end from signup to long-term value.
• Grow LTV and manage incentives budget to drive incremental growth.
• Own incentives strategy and budget to ensure true incremental behaviour.
• Build an experimentation engine with control groups and segmentation.
• Lead Lifecycle & CRM team with clear ownership and roadmaps.
• Govern communication across channels (WhatsApp, email, push).
• Manage portfolio of lifecycle communications and ensure measurable value.
• Develop segmentation and personalisation using behavioural data and signals.
• Collaborate with Product to address needs via CRM or product experience.
• Drive adoption of new products and cross-product use cases.
• Build customer intelligence with Data team and insights from campaigns and feedback.

Skills

Lifecycle management

CRM strategy

Retention programs

Experimentation

Incentives budgeting

Cross-sell & upsell

Channel strategy (WhatsApp, Email,Push

Tools

Segmentation tools

Analytics tools

Job description

Félix is seeking a leader to own Lifecycle & CRM, building and managing a team to engage users across WhatsApp, email, and push notifications. The role focuses on growing LTV, optimizing incentives, and generating customer insights to make Félix more relevant to users.

You will collaborate with Product, Growth, Brand, Data, and regional teams to scale CRM into a measurable growth lever. As part of a fast-growing, fully remote company, you will shape the communications portfolio, set frequency