Lifecycle & CRM Growth Lead — Retention, LTV, & Cross-Sell

Félix; Buenos Aires; Remote; ARS 212,453,000 - 303,504,000; Full time

Benefits offered by this job

Competitive salary

Stock options grant

Annual performance bonus

Health, dental, and vision plans

Fully remote now, future hybrid

Continuous learning opportunities

Unlimited PTO

Parental leave

Job summary

Félix is seeking a leader to own Lifecycle & CRM, building and guiding a team to engage users throughout their relationship with Félix. You will grow lifetime value by activating remittance flows, expanding adoption of new products, and optimizing incentives budgets with a metrics-driven approach.

You will govern communications across WhatsApp, email, push, and app touchpoints, balancing product experiences with CRM touchpoints to maximize incremental impact.

Qualifications

• Proven experience leading Lifecycle, CRM, Retention, or Customer Growth in a consumer business.
• Strong business judgment to prioritize opportunities by impact and scalability.
• Proven track record driving growth through activation, retention, and cross-sell.
• Deep expertise in segmentation, personalization, and lifecycle journeys across channels.
• Experience managing incentives and promotional budgets with emphasis on incremental impact.
• Ability to design and run experiments with control groups and uplift measurements.

Responsibilities

• Own the lifecycle strategy end to end from signup to long-term value.
• Grow LTV by increasing transaction frequency, retention, and product adoption.
• Own incentives strategy and budget, assessing incremental value.
• Build an experimentation engine with rigorous measurement and control groups.
• Build and lead the Lifecycle & CRM team with clear ownership and roadmaps.
• Govern communication frequency and channel choices to maximize value.
• Manage lifecycle communications across WhatsApp, email, push, and in-product surfaces.
• Develop sophisticated segmentation using behavior, geography, and product usage.
• Collaborate with Product to balance CRM vs product experiences.

Skills

Lifecycle management

CRM strategy

Retention & reactivation

Incentives management

Experimentation & testing

Segmentation & personalization

Cross-functional collaboration

Job description

Félix is seeking a leader to own Lifecycle & CRM, building and guiding a team to engage users throughout their relationship with Félix. You will grow lifetime value by activating remittance flows, expanding adoption of new products, and optimizing incentives budgets with a metrics-driven approach.

You will govern communications across WhatsApp, email, push, and app touchpoints, balancing product experiences with CRM touchpoints to maximize incremental impact.