Lifecycle CRM Analyst: Retention & Campaign Automation

Cookunity; Lima; Presencial; ARS 105.638.000 - 143.366.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

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Descripción de la vacante

CookUnity is hiring a Sr. CRM Analyst – Lifecycle Marketing & Retention to plan, implement, and optimize timely email, SMS, push, and in-app messages across our Lifecycle programs. You will build segments in Braze, maintain calendars, and drive performance reporting.

You will work with engineering, product, and data teams to ensure accurate execution and impactful campaigns, with a focus on retention and customer engagement. Strong English skills and attention to detail are essential.

Formación

• 2+ years in D2C email marketing.
• Experience building and deploying emails from scratch.
• Experience collaborating with design and copywriters.
• Experience operating a CRM platform (Braze, Iterable, Klaviyo, customer.io, etc.).
• Very strong written and verbal skills in English.
• Attention to detail and ability to juggle multiple tasks on short deadlines.

Responsabilidades

• Own implementation of emails, SMS, push notifications, and customer segments in Braze for Lifecycle efforts.
• Maintain the CRM marketing calendar and roadmap.
• Support weekly performance reporting.
• Facilitate cross-functional communication between CRM and internal stakeholders.
• Write briefs for emails, push notifications, SMS, and in-app messages.
• Collaborate with data/analytics to classify campaigns for dashboards/reports.
• Coordinate copy and design to meet deadlines.
• Assist other teams to support initiatives.
• Facilitate internal sign-off of communications.

Conocimientos

Email marketing

Lifecycle marketing

Cross-functional collaboration

Project management

Strong written English

Herramientas

Braze

Klaviyo

Iterable

customer.io

Descripción del empleo

CookUnity is hiring a Sr. CRM Analyst – Lifecycle Marketing & Retention to plan, implement, and optimize timely email, SMS, push, and in-app messages across our Lifecycle programs. You will build segments in Braze, maintain calendars, and drive performance reporting.

You will work with engineering, product, and data teams to ensure accurate execution and impactful campaigns, with a focus on retention and customer engagement. Strong English skills and attention to detail are essential.