Lifecycle Email Marketing Specialist

Assurant Services Argentina, S.A.; Buenos Aires; Presencial; ARS 75.581.000 - 120.930.000; Jornada completa

Descripción de la vacante

Assurant is seeking an Email Marketing Specialist to drive engagement across brands, managing campaigns from intake to deployment. You will build lifecycle programs, optimize email content with Knak and Salesforce Marketing Cloud, and coordinate across stakeholders to ensure timely delivery and brand compliance.

The role requires strong project management skills, attention to detail, and experience with CRM-based marketing and analytics.

Formación

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or related field, or equivalent experience.
• Salesforce Marketing Cloud Specialist Certification required.
• Salesforce Marketing Cloud Administrator Certification preferred.
• Minimum 3 years in email/digital marketing, campaign execution, or related disciplines.
• Minimum 1 year managing projects, campaigns, stakeholders, or client relationships.
• Experience building and deploying email campaigns within enterprise platforms.
• Experience in customer engagement, lifecycle marketing, CRM-based marketing.
• Experience reporting on campaign performance and translating data into insights.
• Knowledge of Salesforce Marketing Cloud, Salesforce and/or Account Engagement (Pardot).
• Experience using Knak or similar content creation tools.
• Strong email marketing best practices, personalization, segmentation, testing methodologies.

Responsabilidades

• Build, test, and deploy email campaigns and lifecycle programs.
• Create and maintain email content using Knak and Salesforce Marketing Cloud.
• Configure audience selections, personalization, dynamic content, scheduling and deployment.
• Support onboarding, engagement, retention, loyalty, and reactivation communications.
• Source and manage campaign assets ensuring brand and business alignment.
• Execute campaigns with speed, accuracy, scalability and good customer experience.
• Coordinate requirements, timelines, approvals and deliverables across stakeholders.
• Manage multiple priorities and deadlines with high organization.
• Communicate project status, risks, dependencies, and readiness.
• Ensure campaign details are accurate and aligned with expectations.
• Support intake processes and campaign documentation.
• Monitor and report on email performance; assist with A/B testing and optimization.
• Identify trends and opportunities to improve engagement and efficiency.
• Support reporting requests and performance reviews for stakeholders.
• Perform QA reviews including content validation, link testing, rendering, and accessibility.

Conocimientos

Organization

Project management

Communication

Attention to detail

Multitasking

Educación

Bachelor’s degree in Marketing or related field

Salesforce Marketing Cloud Specialist Certification

Herramientas

Salesforce Marketing Cloud

Knak

Pardot

Descripción del empleo

Assurant is seeking an Email Marketing Specialist to drive engagement across brands, managing campaigns from intake to deployment. You will build lifecycle programs, optimize email content with Knak and Salesforce Marketing Cloud, and coordinate across stakeholders to ensure timely delivery and brand compliance.

The role requires strong project management skills, attention to detail, and experience with CRM-based marketing and analytics.