Crm Marketing Associate - Lifecycle Marketing & Retention

Cookunity; Lima; Presencial; ARS 90.547.000 - 126.766.000; Jornada completa

Descripción de la vacante

CookUnity is seeking a CRM Marketing Associate focused on Lifecycle Marketing & Retention to plan, implement, and optimize timely email, SMS, push, and in-app messages. You will build segments in Braze and coordinate with design/copy teams to execute campaigns.

You’ll partner with product, data, and engineering to ensure accurate execution and impactful reporting, while maintaining schedules and sign-offs across stakeholders.

Formación

• 2+ years of working experience in D2C email marketing.
• Experience with building and deploying emails from scratch.
• Experience working cross-functionally with creative partners (designers & copywriters).
• Experience operating a CRM platform (Braze, Iterable, Klaviyo, customer.io, etc.).
• Very strong written and verbal skills in English.
• Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines.

Responsabilidades

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts.
• Maintain the CRM marketing calendar and Roadmap.
• Support upkeep of weekly performance reporting
• Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to: writing briefs for emails, push notifications, SMS, and in-app messages
• collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
• coordinating copy and design work to ensure deadlines are met
• collaborating with other internal teams to help support their initiatives
• facilitate internal sign-off of communications from internal stakeholders

Conocimientos

D2C email marketing

Email campaigns

Cross-functional teamwork

CRM experience

Strong English

Attention to detail

Herramientas

Braze

Iterable

Klaviyo

customer.io

Descripción del empleo

CRM Marketing Associate - Lifecycle Marketing & Retention

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM.

We are DO’ers! Every member of the CRM team embodies a strong bias toward action.

The role: The CRM Associate – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Lifecycle efforts, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.

Responsibilities

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts, efforts
• Maintain the CRM marketing calendar and Roadmap.
• Support upkeep of weekly performance reporting
• Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
• writing briefs for emails, push notifications, SMS, and in-app messages
• collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
• coordinating copy and design work to ensure deadlines are met
• collaborating with other internal teams to help support their initiatives
• facilitate internal sign-off of communications from internal stakeholders

Qualifications

• 2+ years of working experience in D2C email marketing
• Experience with building and deploying emails from scratch
• Experience working cross-functionally with creative partners (designers & copywriters)
• Experience operating a CRM platform (i. e, Braze, Iterable, Klaviyo, customer. io , etc. )
• Very strong written and verbal skills in English
• Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

Preferred requirements

• Experience with Braze platform
• Experience with SMS marketing in a D2C environment
• General understanding of HTML
• General understanding of personalization in CRM

Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits Get paid in USD.