LATAM Trade Marketing Lead

BYD; Buenos Aires; On-site; ARS 61,494,000 - 107,614,000; Full time

Job summary

BYD is seeking a LATAM Trade Marketing Lead to craft and execute marketing strategies across Latin America (ex Brazil and Mexico). You will manage dealer relationships, plan in-store and events, and analyze market data to steer campaigns and budget allocation.

Fluency in English and Spanish is required. The role involves cross-functional collaboration with overseas teams and senior management to maximize brand impact and ROI.

Qualifications

• Experience in trade marketing in automotive, technology, or FMCG is preferred.
• Fluent English and Spanish.
• Experience working with dealers, distributors, or retail networks.

Responsibilities

• Develop and execute marketing and trade marketing strategies tailored to Latin America markets.
• Build and maintain strong relationships with local dealers and partners to ensure successful execution of company plans and goals.
• Plan and implement in-store and outdoor marketing activities, promotions, trade shows, and dealer programs to boost brand visibility and sales volume.
• Monitor and analyze market trends, competitor activities, and sales data to inform decisions.
• Manage budgets for marketing campaigns and ensure optimal allocation of resources to maximize ROI.
• Collaborate with overseas teams to ensure cohesive execution of trade marketing plans.
• Track and report on the effectiveness of campaigns and provide insights to senior management.
• Identify innovative marketing techniques to differentiate products in Latin America.

Skills

Trade Marketing

Budget Management

Leadership

Negotiation

Cross-functional Collaboration

English & Spanish

Education

Bachelor’s degree in Marketing or related field

Job description

BYD is seeking a LATAM Trade Marketing Lead to craft and execute marketing strategies across Latin America (ex Brazil and Mexico). You will manage dealer relationships, plan in-store and events, and analyze market data to steer campaigns and budget allocation.

Fluency in English and Spanish is required. The role involves cross-functional collaboration with overseas teams and senior management to maximize brand impact and ROI.