LATAM Regional Marketing Lead & Demand Gen Strategist

Domaine; Quilmes; On-site; ARS 184,482,000 - 276,723,000; Full time

Job summary

Domaine seeks a Regional Marketing Lead, LATAM, to develop and execute regional marketing strategies across LATAM to increase brand awareness, generate demand, and support revenue growth. This hands-on role requires collaboration with global teams and no direct reports.

You will plan and manage regional campaigns, coordinate with sales for lead generation, and monitor ROI, with travel up to 30% within the LATAM region.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 4+ years regional or field marketing experience in pharma or science industries.
• End-to-end marketing program ownership.
• Digital marketing, demand generation, and analytics knowledge.
• Strong copywriting, editing, and proofreading skills.
• Experience creating executive presentations.
• Familiarity with social media management tools.
• Willingness to travel up to 30%.

Responsibilities

• Develop and implement regional marketing plans aligned with global strategy and objectives.
• Adapt global campaigns to local market needs and localize content for LATAM.
• Identify regional growth opportunities through market analysis and insights.
• Plan, execute, and optimize integrated marketing campaigns across digital, events, content, and partnerships.
• Manage full campaign lifecycle from concept to performance analysis.
• Create and adapt marketing assets including emails, landing pages, and social content.
• Ensure consistent messaging and brand positioning across channels.
• Plan regional events, trade shows, and webinars; represent the company at industry events.
• Partner with sales to support lead generation and pipeline development; monitor ROI and key metrics.
• Coordinate with global marketing functions and travel within the region up to 30%.

Skills

Digital marketing

Demand generation

Campaign analytics

Copywriting

Executive communication

Presentation design

Project management

Stakeholder collaboration

Multilingual / cross-cultural

Travel readiness

Education

Bachelor's degree in Business or Marketing

Tools

Hootsuite

Canva

Microsoft Copilot

Adobe AI tools

Job description

Domaine seeks a Regional Marketing Lead, LATAM, to develop and execute regional marketing strategies across LATAM to increase brand awareness, generate demand, and support revenue growth. This hands-on role requires collaboration with global teams and no direct reports.

You will plan and manage regional campaigns, coordinate with sales for lead generation, and monitor ROI, with travel up to 30% within the LATAM region.