Regional Marketing Lead, LATAM

SPI Pharma, Inc.; Buenos Aires; On-site; ARS 27,240,000 - 45,400,000; Full time

Job summary

SPI Pharma, Inc. is seeking a hands-on Regional Marketing Lead for LATAM to develop and execute regional strategies that align with global marketing.

You will drive demand generation, manage campaigns end-to-end, and collaborate with sales and global teams to localize content and messaging. The role requires at least 4+ years in regional marketing within pharma/science sectors, strong digital and analytics skills, and the ability to travel within the region.

Qualifications

• Bachelor's degree in Business or Marketing, or equivalent.
• 4+ years in regional/field marketing in pharma or science sectors.
• Experience end-to-end marketing programs with ownership.
• Strong digital marketing, demand generation, and analytics.
• Proficient content creation and executive communications.

Responsibilities

• Develop and execute regional marketing plans aligned with global strategy.
• Plan and optimize integrated campaigns across digital, events, content, and partnerships.
• Collaborate with global teams to localize content and messaging.
• Manage regional events, trade shows, and webinars.
• Partner with sales to drive demand and pipeline growth.
• Oversee regional budget and measure ROI.

Skills

Regional marketing

Strategic planning

Campaign management

Demand generation

Content development

Executive communication

Public speaking

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

Tools

Hootsuite

Canva

Microsoft Copilot

Adobe AI

Job description

Role: Regional Marketing Lead, LATAM
Department: Marketing
Reports To: Head of Global Marketing
Location: Brazil
Date: September 2026

Role Overview

The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to increase brand awareness, generate demand, drive lead generation, and support revenue growth. This is a hands-on role designed for a resourceful and self-motivated marketer who thrives as an individual contributor. The position has no direct reports and requires strong collaboration with global and cross-functional teams.

Key Responsibilities

Strategic Planning & Execution

Develop and implement regional marketing plans aligned with global strategy and business objectives. Adapt global campaigns to local market needs, ensuring relevance and effectiveness. Collaborate with global teams to localize content for regional audiences. Identify regional growth opportunities through market analysis and customer insights.

Campaign Management

Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships). Manage the full campaign lifecycle from concept through execution to performance analysis. Create and adapt marketing assets including emails, landing pages, presentations, and social media content. Ensure consistent messaging and brand positioning across all channels. Plan and execute regional events, trade shows, and webinars. Represent the company at industry events and networking opportunities.

Demand Generation & Pipeline Growth

Partner closely with sales teams to support lead generation and pipeline development. Design and execute targeted programs to create qualified leads and conversions. Monitor and report on campaign performance, ROI, and key marketing metrics.

Stakeholder Collaboration

Act as the key marketing point of contact for regional sales and business teams. Work closely with the Global Head of Marketing to align priorities and performance. Coordinate with central marketing functions (brand, digital, product marketing).

Budget Management

Manage the regional marketing budget effectively, ensuring optimal allocation of resources. Track spend and report on ROI across initiatives.

Key Requirements

Experience & Skills

A minimum of a Bachelor's degree in Business, Marketing, or a related field, or an equivalent degree obtained outside the United States. Minimum 4+ years of experience in a marketing role within a regional or field marketing capacity in pharmaceutical or science-related industries. Demonstrated ability to plan and execute marketing programs end-to-end with full ownership. Comprehensive knowledge of digital marketing, demand generation, and campaign analytics. Strong content development, copywriting, editing, and proofreading skills. Experience creating high-impact presentations and executive communications. Familiarity with social media management platforms such as Hootsuite or similar tools. Experience using Canva or similar design tools is preferred. Working knowledge of AI-enabled productivity and content creation tools, such as Microsoft Copilot, Adobe AI tools, or equivalent platforms. Experience working in a global organization with distributed teams. Ability to travel within the region up to 30% of the time.

Personal Attributes

Comfortable taking initiative and contributing directly to execution with practical involvement in delivery. Highly organized with strong project management skills. Proficient at conveying ideas and coordinating with stakeholders across teams. Methodical and data-driven in decision-making. Ability to balance strategic thinking with tactical execution.