Head of Trade Marketing LATAM

BYD; Buenos Aires; Presencial; ARS 61.494.000 - 107.614.000; Jornada completa

Descripción de la vacante

BYD is seeking a LATAM Trade Marketing Lead to craft and execute marketing strategies across Latin America (ex Brazil and Mexico). You will manage dealer relationships, plan in-store and events, and analyze market data to steer campaigns and budget allocation.

Fluency in English and Spanish is required. The role involves cross-functional collaboration with overseas teams and senior management to maximize brand impact and ROI.

Formación

• Experience in trade marketing in automotive, technology, or FMCG is preferred.
• Fluent English and Spanish.
• Experience working with dealers, distributors, or retail networks.

Responsabilidades

• Develop and execute marketing and trade marketing strategies tailored to Latin America markets.
• Build and maintain strong relationships with local dealers and partners to ensure successful execution of company plans and goals.
• Plan and implement in-store and outdoor marketing activities, promotions, trade shows, and dealer programs to boost brand visibility and sales volume.
• Monitor and analyze market trends, competitor activities, and sales data to inform decisions.
• Manage budgets for marketing campaigns and ensure optimal allocation of resources to maximize ROI.
• Collaborate with overseas teams to ensure cohesive execution of trade marketing plans.
• Track and report on the effectiveness of campaigns and provide insights to senior management.
• Identify innovative marketing techniques to differentiate products in Latin America.

Conocimientos

Trade Marketing

Budget Management

Leadership

Negotiation

Cross-functional Collaboration

English & Spanish

Educación

Bachelor’s degree in Marketing or related field

Descripción del empleo

Who we are

BYD Group is a leading high-tech multinational, based in Shenzhen, China. Operating across four core industries; electronics, automobile, renewable energy and rail transit. As of today, BYD employs nearly one million people worldwide.

At BYD, we are redefining the future of mobility. As part of the world’s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Scope of the role: LATAM markets excluding Brazil and Mexico.

Key Responsibilities:

• Develop and execute marketing and trade marketing strategies tailored to Latin America markets.
• Build and maintain strong relationships with local dealers, and partners to ensure successful execution of company plans and goals. Manage dealers’ marketing plan and execution successfully.
• Plan and implement in-store and outdoor marketing activities, promotions, trade shows, and dealer programs to boost brand visibility and sales volume.
• Monitor and analyze market trends, competitor activities, and sales data to make data-driven decisions and adjustments to strategies.
• Manage budgets for marketing campaigns and ensure optimal allocation of resources to maximize ROI.
• Work closely with cross-functional teams in overseas teams to ensure cohesive execution of trade marketing plans.
• Track and report on the effectiveness of trade marketing campaigns, ensuring alignment with overall business objectives.
• Provide regular reports and insights on the effectiveness of trade marketing activities to senior management.
• Identify and implement innovative marketing techniques to differentiate products in Latin America market.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in trade marketing (with both marketing & commercial experience is a plus), preferably in the automotive, technology, or FMCG industries.
• Experience working with dealers, distributors, or retail networks.
• Strong knowledge of retail and distribution networks in Latin America, with a deep understanding of market dynamics and consumer behavior.
• Excellent leadership, team management, communication, and negotiation skills.
• Fluent in both English and Spanish.
• Experience in managing large-scale budgets and marketing campaigns.
• Ability to manage multiple projects simultaneously, work in a fast-paced, multicultural environment, with a focus on achieving results.