GA4 & GTM Data Analyst - Remote (Education Marketing)

Atomic Hr; Rosario; Remote; ARS 1,339,000 - 2,344,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

Ownership of tracking infra

Impact on education/nonprofits

Collaborative culture

Job summary

Atomic HR is seeking a Data Analyst with GA4 and GTM experience to own web analytics and pixel deployment for education-focused client partners. Remote role with a distributed, async-friendly team that values measurable impact.

You will implement tracking via GTM, configure GA4 events from click to CRM entry, and ensure data integrity and privacy compliance across campaigns for higher education and nonprofit clients. This role offers ownership and visibility on a scaling analytics team.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers; manage container structure across multi-client environment; server-side tagging when helpful
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using pixels and CAPI; configure events for reporting and optimization; ensure GA4 events from click to CRM entry
• Own QA, debugging & data integrity — audit and fix broken tags, dropped events, data discrepancies; verify events in GA4 DebugView before live campaigns
• Own data privacy compliance — manage cookie consent and consent mode; align with GDPR/CCPA; monitor changes affecting tracking durability
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate business requirements into tracking solutions

Skills

3+ years tracking analytics

GTM containers/triggers/variables

GA4 event configuration

HTML/CSS/JavaScript for tagging

Data privacy compliance (GDPR/CCPA)

Analytics storytelling & communication

Education marketing exposure

Tools

Google Tag Manager

Job description

Atomic HR is seeking a Data Analyst with GA4 and GTM experience to own web analytics and pixel deployment for education-focused client partners. Remote role with a distributed, async-friendly team that values measurable impact.

You will implement tracking via GTM, configure GA4 events from click to CRM entry, and ensure data integrity and privacy compliance across campaigns for higher education and nonprofit clients. This role offers ownership and visibility on a scaling analytics team.