CRM Growth Lead - Argentina (Omnichannel, Data-Driven)

Betwarrior; Buenos Aires; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

BetWarrior is seeking a CRM Manager - Argentina to lead and scale our CRM strategy across the country. You will drive engagement and retention through localized, data-driven campaigns while expanding into new provinces.

You will collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to ensure a seamless player experience, focusing on maximizing customer lifetime value and ARPU. Spanish fluency is required.

Formación

• 5+ years of experience in CRM roles, with proven people management experience leading teams of at least 3 members.
• Experience in the iGaming, sports betting, or online casino industry.
• Strong background in CRM platforms such as Optimove, Salesforce Marketing Cloud, or similar tools.
• Solid experience in omnichannel marketing, including email, SMS, push, and in-app notifications.
• Advanced analytical skills with strong Excel proficiency and experience working with performance metrics and KPIs.
• Ability to translate data into insights and actionable CRM strategies.
• Fluent written and spoken Spanish.

Responsabilidades

• Design and execute localized CRM strategies tailored to each province, ensuring relevance, performance, and cultural alignment.
• Lead omnichannel CRM campaigns across email, SMS, push, and in-app communications to optimize engagement and retention.
• Monitor and analyze CRM KPIs at a national and provincial level, translating insights into actionable improvements.
• Coordinate closely with the Head of CRM and key stakeholders to align local initiatives with regional and global strategies.
• Manage the full customer lifecycle, from activation and retention to reactivation of inactive players.
• Develop and execute cross-sell and up-sell strategies to increase LTV and ARPU through personalized campaigns.
• Collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to deliver a seamless player experience.
• Lead the expansion into five new provinces, defining go-to-market CRM plans and localized propositions.

Conocimientos

CRM strategy

Omnichannel marketing

Data analysis

Excel proficiency

Spanish fluency

Team leadership

Cross-functional collaboration

Herramientas

Optimove

Salesforce Marketing Cloud

Google Analytics

PowerBI

SQL

Descripción del empleo

BetWarrior is seeking a CRM Manager - Argentina to lead and scale our CRM strategy across the country. You will drive engagement and retention through localized, data-driven campaigns while expanding into new provinces.

You will collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to ensure a seamless player experience, focusing on maximizing customer lifetime value and ARPU. Spanish fluency is required.