CRM Manager -Argentina

Betwarrior; Buenos Aires; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

BetWarrior is seeking a CRM Manager - Argentina to lead and scale our CRM strategy across the country. You will drive engagement and retention through localized, data-driven campaigns while expanding into new provinces.

You will collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to ensure a seamless player experience, focusing on maximizing customer lifetime value and ARPU. Spanish fluency is required.

Formación

• 5+ years of experience in CRM roles, with proven people management experience leading teams of at least 3 members.
• Experience in the iGaming, sports betting, or online casino industry.
• Strong background in CRM platforms such as Optimove, Salesforce Marketing Cloud, or similar tools.
• Solid experience in omnichannel marketing, including email, SMS, push, and in-app notifications.
• Advanced analytical skills with strong Excel proficiency and experience working with performance metrics and KPIs.
• Ability to translate data into insights and actionable CRM strategies.
• Fluent written and spoken Spanish.

Responsabilidades

• Design and execute localized CRM strategies tailored to each province, ensuring relevance, performance, and cultural alignment.
• Lead omnichannel CRM campaigns across email, SMS, push, and in-app communications to optimize engagement and retention.
• Monitor and analyze CRM KPIs at a national and provincial level, translating insights into actionable improvements.
• Coordinate closely with the Head of CRM and key stakeholders to align local initiatives with regional and global strategies.
• Manage the full customer lifecycle, from activation and retention to reactivation of inactive players.
• Develop and execute cross-sell and up-sell strategies to increase LTV and ARPU through personalized campaigns.
• Collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to deliver a seamless player experience.
• Lead the expansion into five new provinces, defining go-to-market CRM plans and localized propositions.

Conocimientos

CRM strategy

Omnichannel marketing

Data analysis

Excel proficiency

Spanish fluency

Team leadership

Cross-functional collaboration

Herramientas

Optimove

Salesforce Marketing Cloud

Google Analytics

PowerBI

SQL

Descripción del empleo

JOIN OUR TEAM

BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting‑edge technology, we're creating an experience that is personalized, responsible, and always player‑first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

We are looking for a CRM Manager - Argentina to lead and scale our CRM strategy across the country. Your mission will be to drive player engagement, retention, and value through highly localized, data‑driven CRM initiatives, supporting our expansion into new provinces and strengthening long‑term relationships with our players. This role is fundamental to maximizing customer lifetime value and consolidating BetWarrior’s growth in Argentina.

In this role, you’ll

• Design and execute localized CRM strategies tailored to each province, ensuring relevance, performance, and cultural alignment.
• Lead omnichannel CRM campaigns across email, SMS, push, and in‑app communications to optimize engagement and retention.
• Monitor and analyze CRM KPIs at a national and provincial level, translating insights into actionable improvements.
• Coordinate closely with the Head of CRM and key stakeholders to align local initiatives with regional and global strategies.
• Manage the full customer lifecycle, from activation and retention to reactivation of inactive players.
• Develop and execute cross‑sell and up‑sell strategies to increase LTV and ARPU through personalized campaigns.
• Collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to deliver a seamless player experience.
• Lead the expansion into five new provinces, defining go‑to‑market CRM plans and localized propositions.

What we look for in an exceptional candidate

• 5+ years of experience in CRM roles, with proven people management experience leading teams of at least 3 members.
• Experience in the iGaming, sports betting, or online casino industry.
• Strong background in CRM platforms such as Optimove, Salesforce Marketing Cloud, or similar tools.
• Solid experience in omnichannel marketing, including email, SMS, push, and in‑app notifications.
• Advanced analytical skills with strong Excel proficiency and experience working with performance metrics and KPIs.
• Ability to translate data into insights and actionable CRM strategies.
• Fluent written and spoken Spanish

Bonus points if you also have

• Hands‑on experience with Google Analytics, PowerBI, or basic SQL.
• Fluent written and spoken English
• Exposure to predictive models or advanced analytics to anticipate user behavior.
• Experience running A/B testing frameworks to continuously optimize CRM campaigns.

How we do things

• We work with a strong sense of ownership, taking responsibility for outcomes and continuously raising the bar.
• We collaborate across teams, valuing open communication and shared goals.
• We move fast, adapt quickly, and are comfortable adjusting strategies when results demand it.
• We rely on data, curiosity, and experimentation to guide our decisions and innovations.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving