Public Relations jobs in United Arab Emirates
Digital Marketing Lead: Social, Events & Campaigns
Ontime Group
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Emirates Airlines - Other locations
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Optimum7
Framer Designer & Builder: End-to-End Website Creator
Brainlake Advertising LLC
Luxury Digital Marketing Manager – Arabic Speaker (ME)
Manpower Professional
Remote Media Buyer & SEO Specialist
Al Aidy Marketing Managment
Manager – IT Security and Compliance
Randstad Middle East
Sales Development Representative - Media Solutions
Michael Page
Content Creator
Job summary
A leading hospitality brand in Abu Dhabi is seeking a Content Strategist to develop and execute effective content strategies. Responsibilities include social media management, producing high-quality multimedia content, and collaborating with various teams to enhance the brand's online presence. The ideal candidate has a Bachelor's degree and 2-4 years of content creation experience, along with strong skills in videography and digital analytics. This role is vital for the brand's success and offers an exciting opportunity to grow in the hospitality sector.
Qualifications
- 2-4 years of experience in content creation preferably in hospitality.
- Strong skills in videography, photography, editing and storytelling.
- Strong understanding of social media trends and digital analytics.
Responsibilities
- Develop and execute a content strategy aligned with marketing goals.
- Produce high-quality photo, video and written content.
- Manage and grow the hotel’s social media accounts.
Skills
Education
Tools
- Develop and execute a content strategy aligned with marketing goals and brand guidelines.
- Plan monthly content calendars for social media, website, and digital campaigns.
- Identify trends, opportunities and creative ideas to enhance online presence.
- Produce high-quality photo, video and written content showcasing hotel rooms, F&B outlets, events, staff stories and guest experiences.
- Coordinate and lead in-house and external photoshoots or video shoots.
- Write engaging captions, blogs, newsletters and promotional content.
- Manage and grow the hotel’s social media accounts (Instagram, TikTok, Facebook, LinkedIn, etc.).
- Monitor engagement and respond to comments/messages in line with brand standards.
- Optimize content for reach, visibility and conversion.
- Ensure all content follows brand identity and tone of voice.
- Monitor online reviews and support the marketing team in responding professionally.
- Collaborate with PR, Sales, F&B and Operations for content needs and campaigns.
- Track performance metrics and create monthly content performance reports.
- Recommend improvements based on data insights.
- Support the Marketing Manager in campaign execution and partnerships.
- Train team members on content standards when needed.
- Coordinate with external agencies, influencers and photographers.
- Bachelor’s degree in Marketing, Communications, Hospitality or related field.
- 2-4 years of experience in content creation preferably in hospitality.
- Strong skills in videography, photography, editing and storytelling.
- Proficiency in Canva, Adobe Creative Suite or similar tools.
- Strong understanding of social media trends and digital analytics.
- Creative mindset with excellent communication skills.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.